Blog

The relationship between West, YEEZY and Gap closes when the visionary creative and cultural icon returns and disrupts fashion retail

Kanye West, a cross-industry creative entrepreneur, is ready to disrupt retail by bringing his own YEEZY Brand for millions of customers around the world through a recently announced partnership with the icon and recognized worldwide gap Brand. The YEEZY gap line is expected to appear in the gap stores and on the gap website in 2021.

This partnership closes the loop between West and Gap as Kanye worked in a gap business in Chicago as a teenager. Since then, West has become a disruptive force in the areas of music, shoes, fashion, architecture and more. This new partnership will introduce both the Gap and YEEZY brands to a new audience.

"We are pleased to welcome Kanye back to the Gap family as a creative visionary who builds on the aesthetics and success of his YEEZY brand and together defines a next level retail partnership," said Mark Breitbard, Global Head of Gap Brand.

This courageous alliance will leverage the creativity, fashion leadership, global recognition and energy of the West brand, strengthening it with 51 years of experience, 88% brand awareness, global reach and world class Gap supply chain.

Under the creative direction of West, the YEEZY design studio will develop the new line to offer men, women and children modern, upscale basics at affordable prices, the creative process is just beginning. In addition, West's design vision will extend to unique YEEZY gap expressions in gap stores and digital channels over time.

Kanye West retains sole ownership of the YEEZY brand and was recently valued at $ 2.9 billion in April 2020. Gap Inc. retains sole ownership of the Gap brand. This new clothing partnership promotes the size and scope of the brand business and builds on the groundbreaking success of YEEZY shoes.

As part of the partnership, Gap and YEEZY will benefit from business growth, with YEEZY receiving royalties and potential equity related to sales.