When implemented strategically, expanding the brand through licensing is a proven growth strategy. Brand licensing enables: 1. Brand managers to expand their brands with minimal investment. The license agreement means that third party manufacturers are responsible for everything from product development to inventory management and replenishment. 2. The brand for additional marketing support. For the
Ariana Grande's recent global fragrance success was unprecedented, with sales exceeding $ 500M / £ 381M since its inception Grammy winner Ariana Grande invites you to an extraordinary experience with her dreamy new fragrance R.E.M. This much anticipated new fragrance in collaboration with LUXE brandswill be available exclusively from Ulta on August 19, 2020 and
Fender hopes to provide much-needed support to Australian musicians, street crews and industrial workers affected by the pandemic Fender Music Australia Pty Ltd (FMA) has announced a partnership with the Australian music charity. Support law Raise funds for music industry professionals whose livelihoods are impacted by COVID-19 restrictions. The brand is offering the chance to
Bud Light has chosen William Chan as its brand spokesman The unlimited heat of summer has given endless inspiration, especially for the opening ceremony of Budweiser Bud Light, held in Shenzhen, China, in July and broadcast on Tencent and other live streaming platforms. During this energetic and creative event, I can I BB host and
Tesla had a fourth quarter of profitability. And while some analysts question the quality of profitability, those numbers are quite a coup. However, there are some other numbers that aren't all that wonderful. Tesla cut at the recent J.D. Power Initial Quality Survey 2020 badly. The survey evaluates problems new owners experience within the first
Ralph Lauren invests to enable product development with plant-based upcycling materials and to create and scale a new industry standard for recycling natural fibers Ralph Lauren Group announced a minority stake in Natural Fiber Welding, Inc. (NFW), a leading sustainable materials science startup that has revolutionized the reuse of natural fibers – like cotton waste
The collaboration is part of the PopSockets non-profit program, Poptivism. 50 percent of sales go to the Dunkin Joy in Childhood Foundation to support health and hunger relief for children in underserved communities Dunkin and PopSockets, a maker of expandable phone grips and lifestyle accessories, has announced that new Dunkin-inspired PopThirst cup cases with donut
PUMA's collaboration with Mr Doodle offers a young, lively, playful collection with hidden messages and details throughout the design Global sports company PUMA and Mr Doodle have teamed up to create one of the most vibrant and playful collections of shoes, clothing and accessories this summer. PUMA enters Mr Doodle's universe to explore together. PUMA
Forever 21 visits Instagram and TikTok to promote the 7-Eleven collection with a dance challenge, polls, games and sweepstakes for fun and free content Your entire Slurpee team looks like a snack in this limited-time collection … For the latest in fashion collaboration Forever 21 has teamed up with 7-Eleven, Inc. to create some super
Mucinex's "Getting Back to Normal is Up to You" campaign highlights the importance of wearing a mask by creating public art exhibits in sand sculptures To bring to life the simple but important message and call to action, Mucinex – a competitive cold and flu brand – launched the third phase of its new public
