At the heart of a successful business model is a series of customers who value and pay for what the company has to offer. This is the market served. The business model and the business itself should be defined by a statement of the value that the company's product or service offering provides. That statement
Andreas Ohlbach brings more than 20 years of cross-sector experience to the advertising agency True Award-winning creative B2B advertising agency True has appointed a Client Services Director from global heavyweight BBH. Andreas Ohlbach strengthens his position at True – the London agency of the world's largest independent B2B agency network BBN – and continues his
Nestlé already offers a variety of plant-based products, including alternatives to burgers, ground beef, meatballs, sausages, cold cuts, chicken nuggets and chicken fillets Nestle announced the launch of a plant-based alternative to tuna, the first step in the growing market for plant-based seafood alternatives. The plant-based tuna alternative can be used in a variety of
The coronavirus crisis is a devastating and deadly social problem. Unfortunately, this is nowhere near the only social problem the world will face in 2020. Climate change, income inequality, population growth, resource use, automation – the list is endless. Who should solve these social problems? We usually turn to governments – or maybe NGOs and
Soma suggests that the brand is evolving the logo and marketing campaign with the new slogan "It Starts Within". Chico's FAS intimate clothing brand, Soma announces a new brand refresh that combines beauty, strength and creativity from within. "More than ever, women are looking for comfort and a good support system in all facets of
Yum China opens the world's largest Mexican-inspired restaurant chain in China's capital Yum China Holdings, Inc. (the "Company" or "Yum China") have announced the opening of a new one Taco Bell Store in Beijing, the first store in the capital. The new store in Beijing's Liangmaqiao District opened to the public on August 21. “After
Estee Lauder launches its new Advanced Night Repair Synchronized Multi-Recovery Complex with the latest gaming experience Every other brand is creating a game campaign, but it's still uncommon for a skin care brand to do so, especially one from the "establishment" of skin care brands. Estee Lauder. Estee Lauder's gaming experience, ANRcade, was created by
Activation is another innovative way Klarna is empowering retailers to attract and inspire Millennial and Gen Z customers who are driving the trend of in-store entertainment KlarnaThe global payment and shopping platform recently announced that it is working with influencers Micah “Noodles” Mahinay and Kara Chung to create a virtual shopping experience Deer crossing, Nintendos
Before I go any further, I have to make an important difference. This article looks at growing a brand within an existing category. As such, it is likely to bring less growth than launching a brand in a country with a fast growing economy or expanding an existing brand into an entirely new category. Most
Subaru and TerraCycle are expanding their partnership to offer safe recycling solutions for PPE waste Subaru of America, Inc. announced a new recycling initiative to recycle personal protective equipment (PPE) waste in response to the increase in waste from the COVID-19 pandemic. The new initiative is an extension of the car manufacturer's existing recycling collection
