Soma pronounces a robust message of inclusivity and luxury
Soma suggests that the brand is evolving the logo and marketing campaign with the new slogan "It Starts Within".
Chico's FAS intimate clothing brand, Soma announces a new brand refresh that combines beauty, strength and creativity from within.
"More than ever, women are looking for comfort and a good support system in all facets of their lives," says Kimberly Grabel, Senior Vice President Marketing. "We accept our development and know that a woman's greatest strength lies in it. The new campaign shows an example of empowerment and modern femininity."
Soma is the only national omnichannel intimate clothing retailer dedicated to women's comfort and inclusivity. Dedicated to its dominance as an industry leader in inclusivity, the brand leverages a wide range of different models and influencers, including different ages, shapes, sizes and races.
“It's important that our logo develops the way we do. We turned the uppercase S of our previous Snell logo on its side – just like we did with the new brand vision, ”explains Grabel. "The blooming of the S symbolizes the curvature of a woman's body, the softness of our latest collection and the ability to transform into something new."
For over 15 years, the women-led design team has been making bras and panties, pajamas and loungewear that are meant to make women feel comfortable and safe. Soma understands that women want and deserve fashion and function without compromise.
Soma continues to offer ultimate comfort with the introduction of the new modern loungewear collection Soma WKND. The Soma WKND collection consists of several materials that are extremely soft and light. Soma WKND also includes models with sustainable eco-yarn, which are made from soft, recycled yarn from plastic bottles that use less energy. The collection is available in different colors in sizes XS-XXL and ranges from US $ 34 to US $ 89 / £ 25.99 to £ 68.04.
"We support our customers in all phases of their lives and encourage them to enjoy everyday details," continued Grabel. "Now, more than ever, she is looking for comfortable solutions for her current lifestyle."
