It has become popular to talk about brand in relation to a story. Let’s be as clear as possible, a brand is not a story. If so, it will be created using William Burroughs’ Cut Up Method. What do I have against stories? Nothing, it’s just that they don’t fit how we need to look
Wall’s new manifesto suggests that happiness resides in social connections and communities, while also calling for happiness to become a recognized marker of social progress According to a new manifesto of the global ice cream brand wallsPeople around the world are demanding that happiness be recognized as a marker of social progress. The insights launched
Disruption is often associated with innovation, risk taking, speed, agility and a willingness to question the norms and disrupt the business itself to enter new markets and categories. These are certainly all characteristics of smaller, younger digital companies and can be the first type we think of when we consider disruptive organizations. Of course, some
By 2025, Nescafé expects a coffee with 100% responsible origin, which goes back to an identified group of farmers Nescafé is one of the most popular coffee brands in the world. One in seven cups of coffee is Nescafé. However, many coffee farmers live in uncertainty. The health of their plants and their incomes are
Can you be both logical and creative in figuring out how to solve a problem? I think so. In fact, I am saying that this is vital to the role of a strategist in a marketing agency. Strategy can be defined as an interactive and fluid approach between divergent and convergent thinking that contains both
DoorDash’s campaign highlights expanded offerings beyond food and celebrates local communities With the DashDoorDash, the country’s national on-demand logistics platform, has announced the launch of a multi-platform marketing campaign in the United States. DoorDash brings its new brand campaign for the first time with a TV spot of: 60 on Sunday 7th in the Big
5WPR announces the creation of a special practice focused on PR for the Special Purpose Acquisition Company (SPAC) 5W Public Relations (5WPR), one of the largest independent public relations firm in the United States, has announced the creation of a special practice focused on PR for the Special Purpose Acquisition Company (SPAC). The new special
The growing share, especially in an established product category, is a challenge at best, but fundamental to long-term success. A company must at least maintain its market share, otherwise it will not benefit from the growth of the categories and countries. And if you're growing slower than other brands, you have the benefit of scalability
Unilever is building a fairer and more inclusive society along its value chain Unilever announced a wide range of commitments and actions designed to help build a fairer and more inclusive society by raising living standards along the value chain, creating opportunities through inclusivity, and preparing people for the future of work. The company is
Eli Manning and Victor Cruz will once again take to the field together to offer fans the game of four winning recipes that go perfectly with a Stella Artois As the official sponsor of the NFL, Anheuser-BuschAlcohol brand, Stella Artois reunites former New York Giants quarterback Eli Manning and former New York Giants recipient Victor
