The creation of the new division by 5WPR enables a focused and strategic approach for online gambling, casinos, lottery and sports betting customers 5W Public Relations (5WPR), one of the largest independent public relations firm in the US, recently announced the launch of an online gambling PR department. The creation of the new division will
Dettol is providing its expertise to the Football Association to help the football community feel reassured about hygiene when they return to watch the game they love Dettol has been announced as the official sanitary partner of the English senior football teams for men and women, Wembley Stadium, which is linked by EE, the broader
In 1997, Harvard Business School professor Clayton Christensen published his first seminal paper, The Innovator’s Dilemma, which set out what he called “Disruptive Innovation”. It took a few years for the book to catch on, but eventually its well-founded, well-documented, and counterintuitive approach found deep resonance with innovators around the world. Then something strange happened.
The new millennium brought a big change in the world of branding. Brands are no longer just marketing tools to attract customers. They should lead the company as a whole, inspire and involve internal and external stakeholders. This led us to write “Rethinking Prestige Branding” in 2015, an analysis of the way Ueber-Brands are built
The partnership will introduce the stylish and sophisticated alcohol-free beer brand Peroni Libera 0.0% worldwide The new partnership celebrates the global launch of Peroni Libera 0.0% as a stylish and sophisticated non-alcoholic beer choice and comes as that Aston Martin The well-known Formula 1 team is preparing for the eagerly awaited return to Formula 1
The partnership reflects a shared vision of Moët Hennessy and Shawn JAY-Z Carter for the future of this legendary maison Moët Hennessy, a global luxury wine and spirits brand, is proud to announce a partnership with Shawn JAY-Z Carter by acquiring a 50% stake in Armand de Brignac, a leader in prestige champagne. The partnership
In 2017, the European Court of Justice (ECJ) announced that Coty, the US beauty group, did not violate competition laws by banning a German retailer from selling Coty products on Amazon.de, the German Amazon website. In Europe, luxury products can only sell their products to those “stores that maintain their luxury image,” reported the Financial
Carlsberg Marstons Brewing Company tests glass bottles with up to 90% less carbon pollution The partnership with the glass bottle supplier, Encirc, allowed Carlsberg Marston ‘s Brewing Company is taking another step towards the Carlsberg Group’s ZERO carbon footprint goal with a trial that demonstrates the possibility of reducing the carbon footprint of glass bottles
In “Zen Garden” by Valencia’s Clap Studio, the entire body of Lexus’ premium compact crossover is covered in a pattern made from thousands of sheets of paper An interpretation of a classic Japanese meditation garden is the winner of the second UX Art Car design competition. “Zen Garden” by Valencia’s Clap Studio shows the entire
Hyundai Motor Group announced the appointment of Ben Diachun as Chief Technology Officer of the Urban Air Mobility Division Hyundai Motor Group (the Group) announced the appointment of Ben Diachun as Chief Technology Officer of the Urban Air Mobility Division (the Division) effective immediately. Diachun will report to Jaiwon Shin, President of Hyundai Motor Group
