Moët Hennessy broadcasts its partnership with Shawn Jay-Z
The partnership reflects a shared vision of Moët Hennessy and Shawn JAY-Z Carter for the future of this legendary maison
Moët Hennessy, a global luxury wine and spirits brand, is proud to announce a partnership with Shawn JAY-Z Carter by acquiring a 50% stake in Armand de Brignac, a leader in prestige champagne. The partnership reflects a shared vision of Moët Hennessy and Shawn JAY-Z Carter for the future of this legendary maison.
With its eye-catching looks and natural appeal to a global and diverse luxury consumer, Armand de Brignac has been bringing unparalleled innovation and energy to the champagne category since 2006. It was a global success with a strong presence in North America, Asia and Europe. and over 500,000 bottles sold in 2019, especially with a prominent position in high-energy channels.
“For years we have followed Armand de Brignac’s fantastic success and admire her ability to challenge some of the rules of the champagne category. Often referred to as the “ace of spades”, Armand de Brignac breaks barriers and reflects contemporary luxury while preserving the traditions of the champagne terroirs, ”said Philippe Schaus, President and CEO of Moët Hennessy.
“We are incredibly proud to work with them and believe that the combination of our experience with champagne and our international network combined with Shawn JAY-Z Carter’s vision, the strength of the Armand de Brignac brand and the quality of the offer at Prestige Cuvées this will enable us to take business to new heights around the world. “
“I am proud to welcome the Arnault family to our family through this partnership that began with Alexandre Arnault and continued with his father Bernard Arnault and Philippe Schaus in my Los Angeles home. It’s a partnership that has felt familiar all along. We are confident that the sheer power of Moët Hennessy’s global distribution framework, its unparalleled portfolio strength and years of experience in developing luxury brands will give Armand de Brignac the commercial power it needs to continue to grow and thrive. “Says Shawn JAY-Z Carter.
The partnership is anchored through Moët Hennessy’s acquisition of a 50% stake in Armand de Brignac and a global distribution agreement. The 50% -50% structure is an essential element of this alliance and ensures that each of the two partners wants to contribute their strengths and expertise.
