Some companies these days are realizing that the best opportunity is not to drive people to your website, but to get them to think about your way of thinking. People put their money where their values are. While buyers are sometimes on the fence about which new jeans to buy if those jeans are sustainable,
Teva is working on a new sandal recycling initiative to divert products from landfill Teva, A division of Deckers brandsannounces TevaForever, a partnership with the international recycling market leader TerraCycleto give a new life to worn Teva sandals. The recycling program reaffirms Teva’s commitment to reducing our environmental footprint and keeping waste out of landfills.
Waitrose saves millions of capsules from landfill with its compostable home alternative First in a supermarket Waitrose will begin replacing coffee capsules with a compostable alternative at home, saving millions of capsules from landfill. The previous capsules were made from mixed materials (polypropylene with an aluminum lid) that were difficult to separate for recycling. Now
You say we live in the age of transparency. Thought leaders and industry experts tell us that ratings, reviews, and ubiquitous connectivity allow consumers to see through brands completely. I was part of that movement screaming from the proverbial hills with articles, speeches and a documentary. But it is a complete exaggeration. Brands are not
On the day he walked into the San Francisco 49ers’ headquarters in 1979, Bill Walsh was wearing pressed khakis, neatly combed white hair, and a professorial disposition. The only items missing from his ensemble were an elbow jacket and a curved billiard pipe. He certainly didn’t look like a soccer coach. He wasn’t acting like
Hotels have suffered significant losses due to the coronavirus. However, there are signs of recovery. A travel industry report produced by McKinsey & Co., the global consulting firm, includes airlines, hotels, vacation rentals, tours and activities, online travel agencies (OTAs), rental cars, and carpooling and cruises. According to this report, there are “… signs of
Mars Food launches its first microwaveable mono-material rice pouch in the UK Mars food announced the start of the first introduction of the highly anticipated monopolypropylene (PP) packaging for the company’s microwaveable rice bag range designed for recyclability. The start as a pilot begins on Uncle Ben Ready to heat whole grain rice, which will
The deal will make Fuller’s London Pride the official beer of the British and Irish Lions and continue the brand’s longstanding relationship with rugby Fuller’s London pride announced a two year partnership with The British & Irish Lions. The deal will make Fuller’s London Pride the official beer of the British and Irish Lions and
Fuller’s London Pride’s new look was inspired by its heritage, longstanding traditional brewing practices and craftsmanship Fuller’s London pride, the flagship beer of Fuller’s Griffin Brewery, unveils a striking new London Pride design from Fuller for 2021. The new brand identity is visible in both on- and off-trade areas and includes a new logo, typography,
KFC Donates One Million Pieces Of Chicken To America’s Seniors Disproportionately Affected by COVID-19 Kentucky Fried Chicken Donates another million pieces of chicken to help the communities it serves, this time dedicating its world famous secret recipe to helping seniors across the country affected by the COVID-19 pandemic. As part of this initiative, KFC is
