The independent craft brewer Vocation has grown remarkably since the brands launched in 2015. The brand develops into one of the largest volume craft breweries in Great Britain. According to the brewery’s founder, John Hickline, the brand’s goal is to “bring better beer to more people”. The brand and its branding Vocation’s first branding was
As expected, Amazon maintained its position as the most valuable brand in the world and, according to a ranking by the consulting firm Kantar, increased its value by almost a third year-on-year to 415.9 billion US dollars. The ranking combines rigorously analyzed market data from Bloomberg with comprehensive consumer information from over 3.8 million consumers
Pokémon has been around for a while, the newer version of the game (Pokémon GO) has helped generations of Pokémon lovers connect with each other. It’s just been the fifth year since the augmented reality version of the game was released. Unsurprisingly, the title is making more money than ever before. Despite the current circumstances.
Today, 150 brands were named “Brand of the Year” at the prestigious World Branding Awards, a worldwide award for brand recognition. The event was the first virtual ceremony in the history of the awards. The brands have been nominated by over 115,000 consumers from six continents for the Animalis special edition, which focuses on recognizing
For Ian Somerhalder and Paul Wesley, the reason for launching their own bourbon brand is personal. The two actors found inspiration for the brand while working on the set of the show “Vampire Diaries”. Based on the growing brotherly bond they formed while working together. Although the show ended 4 years ago, they have continued
Coty has come up with an innovative design that allows consumers to shop for fragrances freely and without fear. As we all know, the personal shopping experience has changed forever. Due to current events, the world is rightly taking a very different approach to the traditional way we shop. Coty founded the New York-based cosmetics
The Royal Navy is focusing on the complexities of cultural identity and diversity within the UK with its latest TV recruitment campaign involving a Sikh lieutenant. The campaign aims to increase recruitment and attraction for the Royal Navy. Engine Creative’s ad, titled “Raj’s Story,” follows the journey and self-discovery of Lt Raj, a serving naval
The retailer spoke of the concept’s success after trying it in one of its Leeds stores. After the trial, they decided to sell affordable second-hand clothing in 50 stores across the UK. The idea originally arose from the brand, which wanted to encourage store users to take back unwanted clothing. Asda stated that the program
Mars is committed to meeting the water balance at five manufacturing sites that will face the greatest challenges from water stress by 2025 Mars, Incorporated is accelerating action to mitigate the impact on water availability in stressed catchment areas, with a new commitment to meet the water balance at its five production sites, which will
Evian and Rothys work together to create a limited edition tennis-inspired capsule collection made from recycled Evian water bottles Evian water and Rothys announced a new partnership to transform the brand’s water bottles collected in September into a limited edition, tennis-inspired capsule collection from Rothy’s. With a shared mission to reduce plastic waste in business
