Asda in retailer model “George” to promote second-hand clothes!
The retailer spoke of the concept’s success after trying it in one of its Leeds stores. After the trial, they decided to sell affordable second-hand clothing in 50 stores across the UK.
The idea originally arose from the brand, which wanted to encourage store users to take back unwanted clothing. Asda stated that the program would “breathe new life” into beloved clothing. To facilitate this new path, Asda has teamed up with the specialist wholesaler Preloved Vintage Kilo.
Preloved Vintage Kilo and Preloved Vintage Wholesale Ltd are well known for their pop-up stalls of vintage clothing at festivals and large scale events at unbelievable prices. Preloved Vintage CEO Steve Lynam noted that the company prevented over 800 tons of clothing from ending up in landfills and that linking their efforts with Asda would “dramatically” increase the number.
The hope for this project is to give customers the opportunity to “buy vintage, retro and second-hand branded items to prevent thousands of tons of garments from ending up in landfills every year”.
As Asda is the third largest supermarket chain with a staggering 632 stores, this company is sure to make a huge difference as the brand hopes to have this system in place with 50 of their stores! Asda will be retailed under the brand name PVW (Preloved Vintage Wholesale) and the second hand clothing will be available in stores in London, Bristol, Birmingham, Edinburgh and Brighton, among others!
Asda said, “In a world where we are becoming more environmentally conscious, this partnership will help bring sustainable fashion into the mainstream, which is what we as a company strive for in everything we do.”
It seems that the topic of sustainable fashion and products has finally been taken up by some retailers in recent years.
Several companies offer take-backs for used clothing, including Asda, Primark, Marks, and Spencer. In these examples there are recycling systems that allow customers to return used clothing. Ikea announced its buyback program earlier this year, which means they will buy back and resell used furniture. You can even shop second hand online with a number of apps available. It’s nice to see big brands try to make a difference.
