Consumer goods giant Unilever has drawn up an ambitious £5 billion plan to develop its own range of health and beauty brands. Unilever’s cChief Executive, Alan Jope, is embarking on a strategy to grow its health and beauty brands overseas. He hopes to expand sales further through a string of deals. Earlier this year, GSK
On Tuesday, M&S Beauty announced a new online and in-store partnership with one of the biggest skincare and make-up brands in the world – Clinique. From this summer Clinique products for women and men will be available on M&S.com for free next day delivery or click & collect to over 700 locations. The product selection
Credit – Pepsi Nitro Pepsi is “softer than a soft drink” according to the brand release. Pepsi is breaking ground with the first ever nitrogen-infused cola to hit the market. The new soft drink will be available nationwide beginning on March 28th. “it is creamy and smooth, with a mesmerizing cascade of tiny bubbles topped
Netflix is conducting a search for the next director, producer or writer with a bright idea. Meaning for a film-maker in the UK, there will be a global launch on the streaming service as well as a budget of £1.5M to make it happen. What film-maker wouldn’t want to snatch up this kind of opportunity?
Heinz has revealed their plans to feed the disadvantaged children of the United Kingdom through their new interactive campaign which draws awareness to how children’s focus can be affected when going to school hungry. In collaboration with the Magic Breakfast charity the campaign will feature interactive billboards designed by Ocean Labs. Bringing to life the
Coca-Cola set to distribute new flavor today The Coca-Cola Company has unveiled a new flavor called ‘Starlight’ and it supposedly tastes like space! It is the first drink in a new program ‘Coca-cola Creations’ as this new platform progresses, we should see the soft drink marketer introduce limited-edition experimental flavors and accompanying digital and real-world
One of the most sophisticated methods I’ve come across for measuring end-state outcomes related to purpose was with the EY organization (leave accountants to take the lead in this area). The company defined its purpose as “building a better world of work” and coupled it with an “ambition” of delivering “long-term value as the world’s
To avoid a major strategic blunder, brand owners need to ensure the investments their company makes are focused on better enabling their brand promise to be realized. One of the most effective strategy design and deployment tools I have used (and recommend) is the OGSM (Objectives, Goals, Strategies, Measures) Framework. It is the process we
IMAGE SOURCE – BRITISHVOLT Britishvolt announced plans for the Gigafactory in Cambois two years ago, saying it would create 3,000 jobs. The government has been said to inject around £100m through its Automotive Transformation Fund. Economics Minister Kwasi Kwarteng described the support as “reindustrialization”. He expressed that the “big investment” would give people the “opportunity
To change the way business defines and measures success, we need more courageous leaders to join the movement. We need to build a stronger and broader community of all stakeholders to accelerate the transition from finance to customer capitalism. We need six things: 1. Investors and CFOs to embrace Earned Growth Economics. Financial accounting—and the
