Trident Gum uses the everyday inconveniences of life to offer a new perspective on how to "chew" through Trident Gum has launched their latest campaign, "Chew Through," which focuses on experiencing the tense moments in life by offering a little fresh support when it's needed most. Life is full of everyday inconveniences that can take
When Steve Jobs met Robert Friedland in 1972, Robert was the spiritually searching owner of an apple orchard community. He introduced Steve Jobs to a principle called "Reality Distortion Field". In his 2011 biography, Steve Jobs said to his biographer Walter Isaacson: "Friedland … has brought me to a different level of consciousness". The "Reality
Mizuno adds his first UFC women's champion, which acts as a powerhouse along with other athletes Mizuno, a global sporting goods company, has signed Ronda Rousey, the “baddest woman on the planet,” as the latest achievement in its list of athletes in North America. Rousey joins a list of influential athletes, including April Ross and
McCann New York President Devika Bulchandani has been named Agency Manager of the Year McCann world group was named Network of the Year at the opening event of the US Agency of the Year Awards US Campaign, The publicity also recognized McCann New York President Devika Bulchandani, recently appointed McCann North America President, as agency
The former English football professional and broadcaster appears in the campaign for Skechers Men & # 39; s Footwear Focus on growing business in the UK and other European markets Skechers, a lifestyle and performance footwear company, has teamed up with Jamie Redknapp to appear in his men's lifestyle campaigns this spring. The well-known retired
Trust is still one of the most important issues of our time: trust in the government, trust in the media and trust in brands. One report I look forward to every year is the Edeleman Trust Barometer, which turns 20 this year. The results come from 34,000 respondents in 28 different markets and offer a
"The Big Game" is no longer what happens on TV, but the struggle for attention in a noisy world. And the brand that gets an unfair share of excitement and media attention during Super Bowl Sunday may not even have an ad. Traditionally, the Super Bowl has given marketers the ability to increase sales, strengthen
The legendary advertising pioneer David Ogilvy tells in his autobiography "Confessions of an Advertising Professional" how he was once invited to a company meeting to apply for a major customer. When he entered the chairman's boardroom, the chairman said, “Mr. Ogilvy, we're interviewing several agencies. You have exactly fifteen minutes to present your case. Then
What happens to our world The world we knew before changes before our eyes – it affects the way we perceive it and how we derive meaning from it. The ongoing social and cultural changes we are experiencing today are redefining our view of our own place in society, our sense of identity and everything
A contribution to Medium from Amazon Employees for Climate Justice shares more than 350 statements from employees who focus on the company's climate practices. The release comes weeks after accusations that Amazon has threatened some employees with dismissal for violating press and media guidelines for employees and creating a public feud between management and an
