In August 2019, 181 of the world's most powerful CEOs, representing corporate giants like JP Morgan Chase, Amazon and Apple, made an extraordinary commitment. This commitment is so revolutionary that it affects all areas of the American company, from finance to governance, law and investment to performance and property. This affects regulation, reputation and relationships.
JetBlue launches the “20 Years Just Flew By” fare sale with seats starting at $ 20 in select markets JetBlue The airline celebrated its 20th birthday yesterday and celebrated its first flight between New York and Fort Lauderdale on February 11, 2000. Twenty years later, with 470 million customers and 102 million bags of Terra
Fabletics, a global active lifestyle brand co-founded by Kate Hudson, announces the launch of a new Maddie Ziegler <3 Fabletics collection. Back on popular demand, the brand has partnered again with the actress, dancer and author to create a second capsule that is inspired by her sporty yet relaxed lifestyle. "I'm so thankful to have
MKTG hires top creatives after spending 15 award-winning years as an Executive Partner / Executive Creative Director at Ogilvy MKTG. Dentsu Aegis NetworkVictoria Azarian has been named the new chief creative officer for the United States by the world's leading lifestyle marketing agency. As brands increasingly focus on experiences that appeal to consumers and tell
Leo Burnett Chicago hires Kaylin Goldstein as executive vice president and Mike Davidson as production manager Leo Burnett Chicago, an advertising agency, recently announced the inclusion of Kaylin Goldstein to the agency's strategy team. Goldstein becomes Executive Vice President and Strategy Director of Coors Light. Goldstein brings a combined doctorate in anthropology and extensive agency
In all the years of my practice, by far the best definition of branding that I have used is "managing perceptions in people's minds". It shows us where the effect of branding takes place – in people's minds – and what that effect looks like – managing perceptions. To understand what branding does, consider the
Bacardi returns to the bar and publishes the Bacardi Cocktail Trends Report, which shows what will happen in 2020 7000 Bacardi Employees around the world tuned in on their absence message to go downtown and visit bars in more than 100 cities. All this to find out what's new for cocktails next Thursday. The "Back
This is arguably the most exciting time to be in business. We are experiencing profound changes worldwide that are influencing today's business in an unprecedented way – and offering a unique opportunity. In addition, the speed and scale of change is unprecedented – the spread of information over the Internet has fundamentally changed the way
NikeThe six-time global winner of the World Branding Awards recently unveiled groundbreaking innovations for athletes participating in the Tokyo 2020 games, including shoes designed to provide runners with a measurable performance advantage for a new era of competition. The NEXT% platform, which was launched by the barrier marathon runner Eliud Kipchoge, is now being expanded
Vans, a manufacturer of skateboarding shoes and related apparel, opens its first community-run retail and event space in Downtown Los Angeles, USA. The space pays homage to Los Angeles' deep skateboard roots and a thriving art community spanning two floors, featuring work from various local manufacturers, a wide selection of Vans shoes, clothing and accessories,
