I love account based marketing (ABM). I have been leading ABM teams for some time now and find this incredibly satisfying. For me it's almost like a play. With a lot of individuals and teams able to start a unified campaign, there's a lot of preparation and planning, and – if done correctly – the
Experience marketing, also known as "experience marketing", is a strategy in which personal events are used to advertise products. Take pop-up shops or Apple's legendary keynote, for example. Each of these events is experience marketing at work. They should give interested parties the opportunity to familiarize themselves with a product before buying it. In a
Tired of email marketing and no way to automate the email process? You may be using old school tools. This is a constantly changing field and we have to keep updating ourselves with the latest tools on the market. Why? because we don't know which one is suitable for your company. Don't worry, here are
What is voice search? Why is it important? Voice search is a technology that lets you say a voice command to access information about Google and other search engines. Companies like Amazon, Apple and Microsoft have developed language technologies and aliases such as Siri and Alexa to help you find information on the web. But
Personalized marketing creates a specific experience for individual users. While marketers have had certain experiences for a group of users in the past (think of basic retargeting ads or copies of landing pages), the digital landscape is maturing. Excellent marketing no longer means choosing an audience on Facebook that can be seen and hope for
All of your advertising efforts may be lost if you do not convey the right message to your target group on your landing page. And not only that, they should also look good. That's why we've listed the top nine landing page tools and websites that you can use to create and customize better landing
Emails have a short lifespan. However, according to a recent Adobe survey, many have no life at all when it comes to attitudes towards email. Among the many insights and data we have discovered, two that I have noticed are opened and read, which means that 75% of everything you send is ignored. And when
Email newsletters have made a smart comeback last year. While highly successful newsletters like Morning Brew (over 1 million subscribers) and The Skimm (over 7 million subscribers) have been on "send" for years, we're all just starting to wipe our old, retired newsletters. In the digital age of advertising flooding, something is sold to us
It gets really frustrating when you can put your thoughts into design for social media marketing or advertising because you have no design skills. As a digital marketer, we also need to know design skills because we are constantly dealing with customers who have different creative needs. To make your life easier, we've listed the
Let's start with a statistic that should be enough for every small business owner to invest in digital marketing. According to RetailDive, 87% of buyers are looking for products to buy online. Eighty-seven. It is a huge market size not to be part of digital marketing and definitely the main reason why you should invest
