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Tired of email marketing and no way to automate the email process? You may be using old school tools. This is a constantly changing field and we have to keep updating ourselves with the latest tools on the market. Why? because we don't know which one is suitable for your company. Don't worry, here are the top 13 email marketing and automation tools you need to know to grow your business.

1. MailChimp

The MailChimp tool helps you to send email campaigns from your website. It is a free newsletter service that allows you to list up to 2000 subscribers.

• You can integrate your WordPress site into your MailChimp account. This plugin simplifies the newsletter registration process for your visitors.
• It helps you to write a better newsletter through different methods. You can create beautiful optimizing forms and integrate them into any form on your site.
• Most functions are included in a free plugin. The premium version can be updated. Some of the amazing features of MailChimp are.
• You can connect to your MailChimp account in seconds.
• Advanced user and developer friendly.
• You can create engaging, easy-to-use, and mobile-friendly sign-in forms. Seamless integration with contact form 7, WooCommerce, WP forms, simple digital downloads, WordPress registration form, WordPress comment form etc. plugins.
• The MailChimp knowledge database is updated daily and well documented.

2. SendGrid

SendGrid is a cloud-based email platform that allows you to send emails to billions of customers. This tool is used by many companies, including Spotify, LinkedIn, Airbnb, Pinterest, FourSquare, Uber, Pandora, Hubspot, Walmart, etc. This tool allows companies to send emails quickly and easily. Emails can be sent via HTTP, SMTP and the company's official customer libraries.

• SendGrid has an email template engine, custom API integration, marketing email services, and feedback loop options.
• Reputation monitoring, DKIM adjustment, SMTP relay, SMTP service, SMTP API, sub-user API etc.
• You can cancel tracking, open & click tracking.
• You will receive a 24/7 support option.
• Load balancing is performed at the domain level.
• ISP monitoring, IP white marking, SPAM filter test.
• The Analyze Webhook option is available.
• You will receive dedicated IP addresses.

3. ListBuilder

ListBuilder can turn unique visitors into readers and customers for life. The most advanced drag and drop feature for email capture is available.
Popup shows you the most enthusiastic visitors with Lis Builder's smart mode technology.

• You can control the color of the background buttons, the color of the text, the font, and the design of your website.
• Only a popup tool optimized for mobile devices is available. It is of course built for mobile devices.
• You can double the conversion rate with a few clicks, test words and images. It creates a larger email list and increases the sales of your campaign.
• You don't have to guess anymore. This tool offers you an unlimited number of predefined, professional templates that are tailored to your specific goal.
• This one-click integration tool is best suited for email marketing. This is integrated in Aweber, MailChimp, Drip, MailJet, GetResponse, Konstant Kontact, Mailer Lite, InboxFirst etc.

4. Awe

AWeber is an email marketing tool for over 100,000 small businesses worldwide. AWeber helps you stay in touch with subscribers.

• Aweber create emails from your latest blogs. You can choose from over 700 mobile-responsive email templates.
• You can easily send HTML newsletters with it. Easily create email sequences with the drag and drop editor.
• Tag subscribers with trigger campaigns for emails they open. The drag and drop editor for email automation helps you create greeting emails, training courses, etc.
• You can collect subscribers using three methods: registration forms, integration and API, import.
• View analytics reports on email split tests, email marketing tracking, and deliverability rates.
• Aweber enriched with award-winning customer service.

5. Customer.io

Customer.io is considered another popular email marketing tool. With Customer.io you can effectively win customers, maintain good relationships with existing customers and increase your sales.

• It helps you easily personalize the interaction with your customers. It mainly helps the online and e-commerce business.
• You get business data in different ways. Direct and third-party integration options are available.
• You can segment your target groups according to personal attributes, the pages they display, product behavior, etc.
• This tool gives you workflow automation with available actions like webhooks, slack, attribute updates etc.
• You can save time and money syncing your audiences across your ad networks.
• You can measure the success of your campaign and export the data in CSV format.
• Secure your email marketing campaign with GDPR, user permissions, two-factor authentication, etc.

6. Campaign monitor

Campaign Monitor is an excellent email marketing tool that helps you optimize your campaign and quickly and easily create your own personalized messages for fans and customers. Get advanced analytics and detailed reports on your email marketing campaign.

• It helps you to create a target group-oriented email campaign. You can easily create a personalized customer journey to engage your audience and automatically generate revenue.
• You can create segments and send relevant emails to user interests. This property led to increasing sales and longer-term customer relationships.
• You can use registration forms in order to achieve greater reach with new target groups. This tool is integrated in various apps such as Shopify, Salesforce, Magneto, Facebook, Woo Commerce etc.

7. Constant contact

Constant Contact is a free email marketing application that allows you to import customer data from spreadsheets, Gmail and Microsoft Outlook.

• The constant contact provides a collection of templates that meet your campaign needs. You can easily edit and format these templates.
• Unlimited image library, file hosting facility is there.
• It gives you the ability to monitor campaigns on social media like Facebook, Instagram and Google.
• The app function for responsive mobile devices is available.
• Constant Contact offers you event marketing, excellent customer support and resources, multi-user experience, list management, etc.

8. Drip

Drip Marketing is an email marketing tool for audience communication strategy. Drip is a free, fully functional solution for automating email marketing. You can send targeted emails to returning customers, create a visual workflow for your campaigns, and manage your leads.

• This tool supports you in various campaigns, including moving subscribers, adding tags, or moving conversions to another application using 18 triggers and 16 rules for automating actions.
• You can send targeted email messages to users, including drip campaigns, broadcast emails, and one-time emails.
• You can customize the email content for each subscriber
• Forms, widgets and popups to collect new subscriber information from the campaign.
• You may remove subscribers who are not activated.
• A split email test function is available.
• You can adjust conversion tracking.
• With more than 10 report templates, you can track campaign metrics and collect data from the customer’s preferred system.
• Multi-channel marketing functionality with integrated application function available.

9. ConvertKit

ConvertKit is a powerful email service provider with automation functions. This tool is preferred by bloggers, podcasters and other business people.
It contained automation rules and blueprints.

• You can get the campaign results by tracking the clickthrough rate.
• Broadcasts, custom CSS, custom opt-in forms, custom patterns and textures, and custom segmentation options are available.
• You will receive landing page design templates. You can customize these templates.
• This tool is equipped with a drag and drop function. You can plan your email marketing campaign.
• You have the option of personalizing messages and opening tariff tracking.
• Post-specific registration forms, subscriber exclusion also available.
• ConvertKit's Visual Automation Editor is generally used at the time of comparison with some other automation editors. With this visual editor, you can seamlessly edit every step of the automation workflow.

10. GetResponse

GetResponse is another effective email marketing platform. It helps you create a marketing list with potential customers, partners and customers. You can build relationships with the audience and build a responsive and profitable customer base.

• This tool offers you a marketing automation function with action-based autoresponders with personalized individual responses. You get an advanced segmentation tool with which you can split contacts and adapt emails accordingly.
• It is a built-in landing page builder with drag and drop functionality. You can create and customize landing pages according to your marketing campaign. With just a few clicks, you can create websites for sales, webinars and downloads. You can use it to test, analyze and optimize your pages in order to increase conversion rates.
• The dashboard provides analysis reports on clicks, unsubscriptions, openings, complaints, bounces, etc.
• Get answers via email marketing, which will give you information about products, demos, training, etc.
• This tool is integrated in more than 200 applications in CRM, CMS, social, e-commerce, Shopify, WordPress, Salesforce etc.
• GetResponse offers email support in seven languages, including 24/7 live chat.

11. Reach mail

Reach Mail is an email marketing platform that provides excellent customer support. You can create beautiful emails from available templates or you can just drag and drop them. Receive over 150,000 contacts per month.

• This tool included email builders and templates.
• You can get a litmus preview.
• Registration forms and survey options are available.
• This tool provides you with an email delivery report.
• List cleanup and management, user management tool.
• You can even check spam.
• Full API, dedicated IP range, advanced DKIM / DMARC functions and support for the responsive email delivery team are available.

12. Active path

ActiveTrail is an excellent software for automating email and SMS marketing. It provides you with a platform to plan, create and deploy your campaigns across multiple channels.

• Marketing automation enabled you to trigger autoresponders on how users interact with each other.
• This tool provides responsive landing pages for mobile devices. Options for creating registration and lead forms are available.
• You can get a cross-platform marketing option and run real-time analytics reports.
• You can send personalized emails to customers.

13. MailJet

Mailjet offers you a solution for sending, tracking and delivering transactional, notification and marketing emails. You can interact with your customer base by email, analyze and react to them. With this tool you can synchronize contacts from applications such as e-commerce, CRM or other SaaS tools.

• You can send transactional and marketing emails through the same account
• SMTP access or REST API for sending messages is another outstanding feature of this tool.
• You can get email personalization and newsletter templates.
• Offers A / B tests to find the best variations of your messages
• MailJet offers analysis reports on user behavior, including opening, clicks, etc.
• This tool checks your emails and generates reports. This report will help you improve your marketing.
• MailJet integrates with data import and export tools, APIs, partner applications, CRM software, social media platforms, e-commerce, etc.
• You can send thousands of unique, custom emails every second, and manage email deliverability.

So these are the top 13 email marketing and automation tools you need to know to grow your business. If we missed one or you want to update this list, you can mention this tool in the comments below.

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