Sometimes we want to imagine what it was like at the first marketing meeting for the Chia Pet. Marketing Manager: “We are launching a new product. It is a terracotta animal that you cover with seeds that then sprout and look like the animal's fur. Let's start with a customer avatar. " Marketer # 1
To help you all in this challenging time, we wanted to share the amazing ideas of a recent Insider Training (a webinar training only for our Insider and Lab members) for free. This tactic was just too good to stay behind the paywall. That's why we took this training out of the lab and the
Blog posts are one of the most effective tools for content marketing. That being said, there are many different types of blog posts that are not guaranteed to make the reader a customer. Here at DigitalMarketer, we spent a lot of time refining our list of the most successful types of blog posts, and we
Since its first release in 2016, the Chinese social app TikTok has grown to become one of the most profitable and downloaded apps in the world. With over 500 million users per month (source: Wikipedia), the app has successfully outperformed other popular social media apps. What is TikTok? TikTok is an iOS and Android media
Companies of all types and sizes are affected by the current global crisis, but restaurants in particular have had a very bad season. Normal strategies just don't cut it. Fortunately, I've put together a list of 49 restaurant marketing strategies that you can try now to help you rebuild your business. Download the free infographic
Broadcast emails are an integral part of any marketing strategy. These are the emails that are most commonly sent to your main list and either promote something or maintain your relationship with a subscriber. For example, a broadcast email is an email that an airline sends to its subscribers to talk about flight deals they
If you've even tried the marketing world, you're probably familiar with someone who either works (or is used to) for a marketing agency or who starts your own. Agencies are a huge segment of the marketing industry and can offer a variety of services. But without understanding what a marketing agency is, it can feel
Artificial intelligence has been driving modern marketing for several years. Before that, many people thought that AI for marketing was a gimmick. Since then, it has helped forward-thinking marketers to understand big data, engage customers in the form of chatbots, and achieve better customer focus and personalization. This last part looks now Artificial design intelligence
There is something important to say. Companies have weathered difficult times before. And yours can be one of them. There are things that small businesses have done in the past that you can replicate today to stay afloat no matter how many challenges you face. The key here is to play aggressively with these challenges,
In email marketing, your primary goal is to send an email that inspires people to act. The first action, of course, is to open the email and read what is in it. This is far more likely if you used an engaging subject line. While creating the perfect email subject line is not an easy
