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Avocados from MexicoThe product brand started the new year of health and well-being with two new partnerships that focus on avocados as a high-fat and heart-healthy fruit. The year-round campaign includes a partnership with global superstar singer, songwriter, author, and entrepreneur Thalia that focuses on the "Cook healthily with Thalia" challenge to promote the positive effects of avocados on healthy eating.

The brand also launched an interactive digital partnership with MyFitnessPal to spread the message that avocados are "always worth it".

Avocados from Mexico's challenge of "Cooking healthily with Thalia" offer consumers the unique opportunity to interact directly with Thalia for a whole month, which started on February 28th.

"I am very happy to work with Avocados From Mexico to cook healthily with Thalia," said Thalia. “Exercise and healthy eating have always been important to me and avocados are one of my favorite fruits of all time. I can't wait to share these delicious recipes with my fans. "

Users can log in online to start their “Cook healthily with Thalia” experience. You can then continue to engage with the program via text, email, and voice messages that offer healthy lifestyle tips, avocado recipes, and creative ways to enjoy avocados.

In addition, subscribers have the opportunity to cook with tutorial videos with delicious, healthy avocado recipes together with Thalia and Chef Pati Jinich.

“The audience admires Thalia everywhere, not only for her music, but also for her healthy lifestyle. Born and raised in Mexico, she embodies the legacy of AFM and is the perfect spokeswoman for this initiative. We look forward to working with her, ”said Ivonne Kinser, Head of Digital Marketing at Avocados From Mexico.

Avocados from Mexico targeted the MyFitnessPal community for health and fitness in October, September and January 2020, and encouraged avocado lovers to eat more avocados and pursue a healthier lifestyle. The platform encouraged users to log 30 or more avocados on MyFitnessPal.com during the campaign period and offered participants the opportunity to win prizes.

"The partnership with MyFitnessPal was a breeze," added Ivonne Kinser. “Avocados are already very popular as the second most common element on the platform in 2018. Since we started working with them, we have seen a significant increase in avocado logs, resulting in more than 562,000 participants and over 195,684 avocados registered on the platform. "