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Whereas we admire that each Snapchatter is a singular and treasured flower, getting intimately acquainted with the app’s 800 million month-to-month customers is so much to ask of your common social media supervisor. That’s the place Snapchat demographic statistics come into play.

These useful numbers give us a broader understanding of the chat-and-photo-sharing app’s viewers so we are able to skip the small speak.

Snapchat will not be the most-used app on this planet—it’s the tenth hottest social media platform—however greater than half of Snappchatters have interaction with the app every day. That’s a devoted and passionate clientele (and younger… did we point out they’re younger?) price attending to know.

For those who’re interested in utilizing Snapchat for enterprise and wish to actually get to know your viewers earlier than you begin dropping money on Snapchat promoting or pushing your artistic limits, this checklist of Snapchat demographics is the proper place to start out.

Time to snap to it.

Bonus: Discover out what folks really need from manufacturers on social—together with why they comply with, have interaction, purchase, and even unfollow them—in The Social Media Shopper Report.

Snapchat age demographics

1. Most Snapchat customers are between 18 and 24 years previous

That is the knowledge you actually got here right here for, isn’t it? To learn the way previous the common Snapchat consumer is? Properly, congrats. You’ve arrived.

The vast majority of folks utilizing Snapchat fall into the 18-to-24 age vary. This demographic makes up 38.5% of the app’s consumer base.

2. Individuals over 35 are extraordinarily unlikely to make use of Snapchat

We don’t imply to be ageist. For those who’re a Gen X Snapchatter, hey, good for you! Illustration issues!

However the chilly arduous fact is that, in response to Statista, folks over 35 are “considerably much less seemingly to make use of Snapchat.”

3. Youngsters account for one-fifth of Snapchat’s viewers

A whopping 20% of Snapchat customers are between 13 and 17. That’s an terrible lot of teenagers hanging out on one app.

For manufacturers keen to attach with a youth viewers, it is a excellent place to do it. If we are able to provide a tip, although? Possibly brush up in your Snapchat expertise earlier than you embark on a grasp plan to mix in along with your ‘fellow children.’

4. Within the U.S., 2.8 million Snapchat customers are youthful than 12

Although Snapchat will not be particularly meant for customers underneath 13 (it’s not Messenger Youngsters, in spite of everything), tens of millions of them use the app.

In the US alone, an estimated 2.8 million Snapchatters are between the ages of 0 and 12.

5. By 2025, Snapchat might attain almost 50 million Gen Z customers

Snapchat isn’t the most important social media community on this planet (heyyyy, Fb), but it surely does have an enormous fan base with Gen Z.

In actual fact, it’s been the popular messaging and video-sharing platform of this age group since 2020, outranking even famous person social media platform TikTok.

6. 14% of U.S. teenagers report utilizing Snapchat “virtually always”

Like we simply mentioned, the children love their Snap. In keeping with Pew Analysis, 14% of youngsters in the US report utilizing Snapchat virtually always.

In the identical report, one other 29% of those snappin’ teenagers say they use the app a number of occasions a day. That’s dedication.

7. Within the U.S., 65% of adults underneath 30 use Snapchat

That’s an enormous chunk of the inhabitants over 18 in a single nation. Social media entrepreneurs who wish to attain Gen Z ought to maintain Snapchat in thoughts, particularly if the ever-looming TikTok ban truly goes by way of in the US.

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Snapchat gender demographics

8. 49% of Snapchat’s viewers identifies as feminine

The women love Snapchat! However, because it seems, so do the boys. It’s a reasonably even break up between female and male customers on Snapchat, with 49% of the worldwide viewers figuring out as feminine and…

9. 49.2% of Snapchat customers determine as male

This makes it one of the crucial gender-balanced social media platforms on the market. (X/Twitter for instance, skews closely male, whereas Pinterest is favored by girls.)

Supply: Statista

Snapchat earnings demographics

10. Snapchat customers have a spread of earnings ranges

Pew Analysis surveyed U.S. adults about their social media use and located that folks of all earnings ranges use Snapchat.

For instance, 27% of adults who make $30,000 a 12 months use Snapchat, and 30% of people that earn between $30K and $69K use the app. And of oldsters bringing residence $70K or extra, 51% determine as Snapchatters.

Which means there’s a reasonably even distribution of Snapchat fandom over the socio-economic spectrum.

Supply: Pew Analysis

11. 23% of faculty grads use Snapchat

The distribution of Snapchat use throughout all ranges of training is fairly even. In keeping with Pew Analysis, 26% of U.S. adults with a highschool training or much less report utilizing Snapchat.

For many who have executed some school, 32% of this group are Snapchat customers. In the meantime, 23% of faculty graduates say they use Snapchat.

12. Gen Z and Millennials have a mixed spending energy of $5 trillion

Now that we all know the age teams utilizing Snapchat, we are able to make some good guesses in regards to the form of spending energy these customers have.

Snapchat itself experiences that the mixed demographics of Millennials and Gen Z (energy customers on the platform) are an viewers with a $5 trillion spending potential.

Psst: If you’d like a chunk of that coin, it is perhaps time to get began with Snap advertisements.

13. Snapchatters are 34% extra seemingly to purchase objects marketed right here than on different platforms

Take this income-adjacent statistic with a grain of salt, because it comes straight from Snapchat HQ.

Nonetheless, social media customers allegedly are 34% extra prone to make a purchase order impressed by a Snapchat advert than one thing they noticed on different social media platforms.

We mentioned it earlier than, however we’ll say it once more: brush up on these Snapchat promoting expertise already!

Snapchat location demographics

14. India is the nation with essentially the most Snapchat customers

After all, this statistic always fluctuates as new customers from everywhere in the world be part of the platform. Nonetheless, as of January 2024, India has extra Snapchat customers than every other nation—200.97 million, to be precise.

15. The U.S. has greater than 106 million Snapchat customers

In keeping with a January 2024 Statista research, the nation with the second-most Snapchat customers is the US, which falls far behind India with solely 1068.8 million customers.

Nonetheless, Pakistan, the nation with the third-largest viewers, has a good smaller Snapchat consumer base: a measly 30.21 million. (The UK has 23.67 million Snapchat customers, and Canada has simply 12.25 million.)

Supply: Statista

16. Bahrain has the very best Snapchat penetration price of any nation

Is there any nation that loves Snapchat as a lot as Bahrain? In keeping with the numbers, nope.

Nearly 80% of the inhabitants in Bahrain makes use of Snapchat, which makes it the nation with the very best penetration price for the app… no less than in response to a Statista research in 2022, the latest research we might discover).

Luxembourg is a detailed second for Snapchat penetration price, with an viewers attain of 76%. Developing scorching on Luxembourg’s story is Saudi Arabia, with a utilization penetration of 74.3%,

After studying all of those Snapchat demographics, we hope you’re assured that you simply perceive the true essence of a Snapchatter. However should you want extra data that will help you paint an much more stunning Portrait of a Snapchat consumer, listed here are extra Snapchat stats that matter to entrepreneurs.

Bonus: Discover out what folks really need from manufacturers on social—together with why they comply with, have interaction, purchase, and even unfollow them—in The Social Media Shopper Report.

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