Blog

Fb Messenger isn’t only a instrument for having group chats along with your cousins—it’s a strong communications platform that entrepreneurs can use to successfully have interaction and convert audiences. (All that and there’s stickers? Now that’s an app we are able to get behind.)

With almost a billion customers worldwide, Fb Messenger is an intriguing platform for companies to interact with. Whether or not your model is utilizing it as a social gross sales instrument, for customer support or experimenting with Fb Messenger advertisements, it’s price getting aware of the numbers at play right here. Learn on for 19 key Messenger stats that entrepreneurs have to know in 2024.

Bonus: Discover out what folks actually need from manufacturers on social—together with why they observe, have interaction, purchase, and even unfollow them—in The Social Media Client Report.

Normal Fb Messenger statistics

1. Fb Messenger has 980 million month-to-month customers

Worldwide, Fb Messenger had 980 million month-to-month customers as of January 2023, in response to Statista. Although that’s a fraction of the 2 billion who have been measured on WhatsApp in that very same time interval, it’s nonetheless a quantity simply shy of a billion. In case you’re curious the place WeChat stands in all this, it does beat out Messenger, with 1.3 billion customers. So shut, Messenger!

2. Messenger is a part of an organization with 4 billion customers

Fb Messenger is just like the little child sister of the Meta Household. Every of its different sibling platforms is an all star in its personal proper. Collectively, Fb, WhatsApp, Instagram, and Fb Messenger have greater than 4 billion month-to-month energetic customers of the core product.

3. 262.5 million folks downloaded Messenger in 2023

Although 262.5 million folks is lots, this quantity is definitely decrease than it was the years earlier… by 20%. However that doesn’t imply Messenger is essentially coming into a downward spiral. In reality…

Supply: Statista

4. Fb Messenger is the third-most standard messaging app on the earth

WhatsApp and WeChat out-rank Fb Messanger in reputation, however coming in third continues to be stable—if this have been the Olympics, Fb Messenger could be proper up there on the rostrum grabbing the bronze medal, proper? What’s much less standard than Fb Messenger, you ask? Smaller chat apps together with Telegram, Sign and QQ are struggling to maintain up.

5. Fb Messenger is the seventh hottest social media app total

Positive, Messenger falls far behind behemoths like Fb, Youtube and Instagram with regards to month-to-month energetic customers, however it does nonetheless beat out another notable gamers—with its 979 million customers, it outranks Twitter/X (619 million customers) and Pinterest (482 million customers) by fairly a large margin.

Supply: Statista

Fb Messenger person stats

6. Fb Messenger has a U.S. viewers of 192 million

In america, Fb Messenger has 192 million customers—that’s a formidable quantity, however actually solely about 20% of the entire Messenger customers worldwide. The overall variety of People who’ve Fb accounts is 246 million. Crunching some numbers, that signifies that 78% of U.S. Fb customers additionally use Messenger.

7. 44% of Fb Messenger customers are Millennials

In the event you’d like to interrupt this stat down additional (and why wouldn’t you!), the most important demographic of Fb Messenger customers is younger Millennials—these aged 25 to 34 years. This age group accounts for almost 1 / 4 of Fb Messanger’s customers. One other 21% of Messenger’s viewers is 35-44 yr olds. If that is your model’s goal demo, take observe and prepare to slip into some DMs.

8. 14.4% of Fb Messenger customers within the U.S. are 65 or older

Messenger isn’t only a instrument for the younger(ish). Virtually 15% of Messenger customers in america are aged 65 or older. One other 14.3% of Fb Messenger customers fall within the 55-64 age vary.

Supply: Statista

9. 54.6% of Fb Messenger customers are girls

The gender cut up on Fb Messenger isn’t as excessive as among the different social media platforms (see Twitter or Pinterest), however it nonetheless is notable. Greater than half—54.6%—of Fb Messenger’ person base determine as girls.

Scale back response time (and your workload)

Handle all of your messages stress-free with straightforward routing, saved replies, and pleasant chatbots. Attempt Hootsuite’s Inbox right now.

E-book a Demo

Fb Messenger utilization stats

10. Greater than half of U.S. customers have interaction with the Fb Messenger app each day

Although different social media and textual content messaging apps might have larger numbers of individuals utilizing them total, Messenger customers are essentially the most engaged of the bunch. Although the most recent knowledge now we have is from late 2022, Messenger had extra each day customers than WhatsApp, Line and Discord mixed.

11. Messenger has a attain of 38% amongst cell customers within the U.S.

Among the many hottest smartphone apps within the U.S., Fb Messenger has a attain of 38%. The Fb app itself has a cell attain of 78% (the second-most standard app after Youtube). Smartphone customers loooove their Meta merchandise, in different phrases.

12. Greater than 21 billion photographs are despatched on Messenger every month

Messenger isn’t only a place to talk: it’s a spot to share visuals, too. Customers ship greater than 21 billion photographs to family and friends month-to-month. And whereas your clients won’t wish to see your trip pics in Messenger, possibly there are different methods to embrace photos in your convos.

Fb Messenger stats for enterprise

13. Individuals and companies ship a couple of billion messages between them every month

What are folks and companies speaking about within the one billion messages that shuttle between them every month on Fb Messenger? Companies are fixing issues, making gross sales, providing experience, reserving appointments… something you may usually accomplish over a name or electronic mail with a companies, actually.

14. 74% of adults really feel related to companies they will message

In line with Fb itself, almost three-quarters of adults say they really feel extra related to a model once they’re capable of message immediately… so activate that Messenger chat choice, companies, and let the dialog begin flowing.

15. For 66% of on-line adults, messaging is the optimum option to speak to a enterprise

Quite than choosing up a cellphone or sending an electronic mail, 66% of adults would favor to message a enterprise immediately by means of an app like Fb Messenger. In the event you don’t have a social messaging choice or an internet site chatbot, you may miss chatting with a possible buyer altogether. Give the folks what they need: choices!

16. One other 66% of adults usually tend to do enterprise with firms who’ve messaging

Not solely is messaging the popular option to speak with a enterprise for on-line adults (see above), however their choices are literally primarily based on whether or not or not messaging is accessible. Almost 70% of oldsters surveyed by Fb stated they’re extra prone to make a purchase order from or do enterprise with a enterprise whom they will contact with on the spot messaging.

17. 375,000 folks speak to bots on Messenger every day

Greater than 30,000 of bots have been put in on Fb Messenger to assist automate customer support… and folks appear glad to talk with them. In reality, greater than 375,000 folks throughout 200 international locations chat with Messenger bots each day. Listed below are some compelling chatbot examples, for those who’re contemplating organising a bot buddy to your personal Fb enterprise web page.

Fb Messenger advertisements stats

18. For Meta’s household of apps, impressions elevated by 31% final yr

Okay, so this isn’t a Messenger-specific stat, however it’s as shut as we are able to get from Meta’s studies. The entire household of apps (Fb, Instagram, WhatsApp, and Messenger) had advert impressions go up by greater than a 3rd in 2023, all whereas the typical worth per advert dropped by 6%.

19. Including a “Ship a Message” CTA to your Fb web page boosts conversions

Getting extra conversions is as straightforward as including a “Ship a Message” button onto your online business’s Fb Web page. Including that CTA has been proven to create 1.7x the quantity of conversions, in response to Fb itself.

Save time constructing an environment friendly buyer help system on social media with Hootsuite. Reply to questions and complaints, create tickets from social conversations, and work with chatbots all from one dashboard. See it in motion.

Begin free 30-day trial

Save time on social messaging with automated responses, smarter workflows, and pleasant chatbots — all within the Hootsuite Inbox.