What Occurs When AI Plans Your Total Social Technique?
Are you bored with spending numerous hours making a social media technique for your online business? Have you ever ever questioned what would occur for those who let AI take the wheel and plan every part for you? Would your outcomes enhance, or decline? Would your viewers like it, or stroll away?
To check if AI is absolutely prepared to switch social media entrepreneurs and strategists, I made a decision to carry out an experiment. I needed to see what would occur if I requested AI (particularly ChatGPT) to create a technique, schedule, and replica for my social media advertising and marketing efforts.
Right here’s what I came upon.
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Earlier than diving into the experiment, let’s make clear our speculation. Based mostly on earlier experiences with AI-generated content material, I anticipated that the totally AI-created social technique wouldn’t carry out in addition to one created by a human.
Why? As a result of AI lacks the power to really perceive the intricacies of my model, which is essential in creating efficient social media methods.
However in fact, I used to be open to being confirmed fallacious. Hey, perhaps AI has gotten so superior that it might create a social technique that will outperform my very own. Would I fortunately take again the hours I spend agonizing over social media plans? Completely.
Methodology
To check this idea, I used ChatGPT, a neural network-based AI platform that generates human-like textual content, to create a social media technique for my LinkedIn profile. I solely selected one social profile as a result of that’s my most lively channel, and I needed to have clear knowledge to check with my regular social media efforts.
The instruments I used on this experiment are:
- ChatGPT’s GPT-4 mannequin
- Hootsuite for scheduling and superior analytics
- LinkedIn for easy analytics
The method I used is as follows:
- Ask ChatGPT to counsel a social media technique for my enterprise.
- Ask ChatGPT to counsel a week-long posting schedule primarily based on that technique.
- Ask ChatGPT to put in writing posts and counsel photos for me to execute the schedule.
- Examine one week of outcomes to my business-as-usual (BAU) social media efforts, which might be primarily based on a human-created technique and replica.
Right here’s the way it all shook out.
Step 1: Prompting
My first step was to enter a immediate into ChatGPT, asking it to “act like a social media strategist” and create a LinkedIn technique for my enterprise.
See my preliminary immediate beneath.
ChatGPT got here again with a easy however, to my eyes, efficient technique. To date, so good.
From right here, I requested it to create a posting schedule.
Okay, not dangerous.
Subsequent, I requested the AI to put in writing posts for every of the times and counsel photos to go along with them.
That is the place issues began to get a bit of sticky. The posts it steered had been imprecise and by no means tailor-made to my model. Truthful sufficient, perhaps I hadn’t given it sufficient data.
So, I requested it to construct on its output and gave it some examples of my current work.
Right here’s what it got here up with subsequent.
Not too dangerous. Not one thing I’d write myself. However, a step ahead not less than.
Step 2: Modifying
Subsequent step was enhancing. I noticed I positively wanted to revise just a few posts because the AI had spit out loads of imprecise, empty concepts. I did this by asking ChatGPT to refine its outcomes.
Right here’s what the revision of the Tuesday put up regarded like.
“📊 Information exhibits that AI is reworking content material creation. 70% of companies now use AI for producing content material. Dive into the numbers. #AIandWriting #ContentCreationStats”
Errrrr… what? This was incorrect. A fast Google confirmed that nearer to 34% of all firms use AI for content material technology. I requested it to revise once more (truly, thrice) till I received an correct put up. Ugh.
As soon as I had the copy down, I observed the put up specified utilizing an infographic picture.
I used Jasper.AI to generate this. My immediate was:
“Make an infographic with this statistic associated to AI and content material creation: Information reveals that AI is reshaping content material creation, with 34% of firms now utilizing AI for content material technology.”
Right here’s the end result.
Out of these choices, I selected this picture.
A number of of the opposite posts took loads of forwards and backwards between me and ChatGPT. Whereas this was an experiment, I needed to shield my model. Inaccuracies, imprecise posts, and utilizing the fallacious tone weren’t going to fly right here.
In the end, I spent three hours going forwards and backwards with the AI to refine these posts. That’s usually so long as it takes me to put in writing them myself.
Step 3: Scheduling
Now, I used to be able to schedule these posts. Utilizing Hootsuite, I scheduled the posts to exit over one week.
Fortunately, this half was straightforward, because of Hootsuite’s user-friendly platform. This took me all of quarter-hour. Listed below are the ultimate posts drafted in Hootsuite Planner.
Step 4: Analyze
Listed below are my content material analytics for the week previous to the AI-generated posts.
Okay, nothing loopy, however I did have some interplay.
Listed below are my content material analytics for the week of the AI-generated posts.
Crickets.
Let’s check out customer analytics. That is earlier than AI. Not too dangerous.
That is after AI.
Once more, crickets.
Right here’s my follower analytics prior:
And after.
You get the drift.
Outcomes
TL;DR
- The AI-generated social media technique and posts didn’t carry out in addition to my regular efforts.
- It took the identical period of time, even barely longer, to create an AI-generated plan.
- Inaccuracies and imprecise posts needed to be revised a number of instances. Even then, the standard of the copy was less than my standard requirements.
- Customer engagement and web site clicks decreased in the course of the week of the AI-generated posts.
- AI may be helpful for producing concepts and inspiration, but it surely’s not prepared to totally substitute human-created social media methods.
| Metric | With AI | With out AI |
|---|---|---|
| Impressions | 1 | 203 |
| Guests | 0 | 26 |
| Followers | 0 | 1 |
| Time Spent | 3.15 hrs | 3hrs |
As anticipated, the AI-generated posts didn’t carry out in addition to my standard social media efforts. The truth is, they fell flat when it comes to engagement and total attain.
Whereas I used to be capable of schedule them shortly utilizing Hootsuite’s platform, it took a substantial period of time to refine the copy and guarantee it aligned with my model.
But, even then, the posts simply weren’t as much as snuff with my standard requirements. They learn like AI copy, and didn’t have the depth, element, and uniqueness that will make them partaking.
After I noticed the posts pop up on my feed, I scrolled proper by. And I’m certain my followers did, too. It was simply too troublesome to offer the AI the knowledge wanted to put in writing like I might write, and I feel that the standard of the posts actually affected efficiency.
What do the outcomes imply?
In conclusion, it’s secure to say that my AI-generated posts flopped. They obtained zero engagement and had no impression on my customer or observe visitors.
Right here’s a bit of breakdown of the AI social media technique outcomes.
1. Imprecise and unfocused posts
The ChatGPT-generated posts had been typically too basic and not tailor-made to my enterprise or model. This resulted in a scarcity of engagement from my viewers, as they possible didn’t resonate with the content material.
2. Inaccuracies
As proven within the instance above, the AI couldn’t all the time present correct data or statistics. This required a number of revisions and back-and-forth, finally losing time and doubtlessly damaging my model’s credibility.
3. Lacks human contact
These outcomes counsel that whereas AI might have made nice strides in producing human-like textual content, it nonetheless lacks the power to really perceive the nuances of your online business or model. This may end up in AI-generated content material that feels robotic and impersonal, finally turning off potential clients.
4. Time-consuming
Even with the heavy editorial oversight I gave these posts, the outcomes had been nonetheless underwhelming for me, and never one thing I’d personally create, or wish to symbolize my model.
AI continues to be helpful for producing concepts, discovering inspiration, and even producing particular captions. However, it’s not but prepared to totally substitute human-created social media methods. As proven on this experiment, it required a major quantity of effort and time to refine the AI-generated posts and make them appropriate for my model. This might doubtlessly outweigh any time-saving advantages.
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