Elvis Rebranded: A New Look At The Star For The twenty first Century
Elvis Presley’s narrative skilled a latest revival with the discharge of “Elvis,” a movie by Baz Luhrmann. On this cinematic portrayal, actor Austin Butler masterfully resurrected the long-lasting singer, complemented by Tom Hanks within the position of his crafty supervisor, Colonel Tom Parker.
To arrange for the anticipated surge of each new and present followers drawn by the movie, a year-long advertising marketing campaign was meticulously crafted. Sony Music, having efficiently rebranded Whitney Houston the earlier yr, enlisted the experience of Studio Herrström, an Austrian inventive company. Their process was to conceive a contemporary, cohesive visible id for Elvis Presley.
Drawing inspiration from Elvis’s numerous visible parts, encompassing discography, stage designs, public appearances, in addition to his distinctive jewellery and clothes, Studio Herrström launched into a complete exploration. Famend for collaborations with Spotify, Sony Music, Beats by Dre, Native Devices, and Sound.xyz, the studio aimed to craft an id that will intensify and embrace the distinctive traits of Elvis.
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