A lesson in branding by SomeOne with its work for the Nationwide Youth Orchestra
Based in 1948, the Nationwide Youth Orchestra is an establishment within the UK with generations of musicians who’ve discovered to observe their craft there. Presently, there are 160 youngsters within the orchestra and plenty of extra within the NYO Open program.
With a view to hold the flame alive and appeal to new expertise, the Orchestra reached out to SomeOne, a global design company based mostly in London and Sydney. Past a easy brand design and visible id creation, the group and the company went for a full rebranding that goes with a brand new technique for communication. As a part of the technique, the slogan “Play your half” turns into the brand new motto.
Design-wise, the emblem spells out NYO with a customized font that’s tough to learn, however more often than not goes together with the total textual content “The Nationwide Youth Orchestra”. As a substitute of a extra boring shade scheme, the company opted for a shade system that goes with photographic guides and typographic palettes. One of many self-confessed targets was to keep away from clichés of branding aimed toward youth audiences, which was achieved with success. The branding works significantly properly when repeated or animated, because it give a really musical vibe with the rhythm it creates.
Concerning the Creator
