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You heard that proper — there’s one other social media app on the town. Lemon8, TikTok’s sister app, launched globally in early 2023, giving social media entrepreneurs yet one more platform to study.

This text will train you all about what the app is, if it’s value investing any time into, and how one can begin utilizing it for enterprise.

Let’s get began.

Bonus: Get a free social media technique template to rapidly and simply plan your personal technique. Additionally use it to trace outcomes and current the plan to your boss, teammates, and purchasers.

What’s Lemon8?

Lemon8 is a brand new social media app created by ByteDance, the creators of the wildly common TikTok app.

Designed to be a life-style app, Lemon8 is sort of a combination of Instagram and Pinterest. It’s photo-heavy however permits customers to share recipes, outfits, journey guides, and extra.

Widespread classes on Lemon8 embrace:

• Style
• Make-up
• Skincare
• Journey
• Well being & wellness
• Health
• Meals

This implies Lemon8 may very well be a go-to spot for visible manufacturers in these industries.

However is it right here to remain?

Whereas Lemon8 had a particularly profitable begin, its momentum has slowed. In its first few months, Lemon8 was one of the crucial downloaded way of life apps in the USA, producing 4.1 million customers in just some months. Having launched in 2020 in Japan first, the app had over 17 million customers by mid-2023.

Nowadays, it seems to be like that exercise has dropped off. Information exhibits that the app’s each day lively customers have practically halved, going from practically 12,000 to simply over 6,000 in mere months.

Regardless, it seems to be like Lemon8 initially gained recognition with lots of TikTok’s creators — a younger person base consisting largely of Gen Zers.

And since it may be sensible for manufacturers to solidify their place on a platform earlier than it turns into oversaturated, any visible manufacturers that cater to Gen Z ought to take into account including Lemon8 to their social media technique.

How are you going to use Lemon8 for enterprise?

In the event you’re trying to get forward of the curve, it’s a good suggestion to start out contemplating if Lemon8 is true for what you are promoting and easy methods to use it strategically. Listed here are just a few suggestions based mostly on common content material we’re seeing that may give you a head begin in your Lemon8 advertising and marketing technique.

Create picture carousels

A photograph carousel — identical to on different platforms — is a put up that features a number of swipeable images. Right here’s an instance of what this seems to be like on Lemon8:

Photograph carousels are one of the crucial common put up varieties on Lemon8, so if you wish to see success on the platform, it ought to be one of many key parts of your technique.

Give you a subject on your picture carousel. The one above focuses on meal planning, with the creator sharing her deliberate menu for the week together with recipes and images of every dish.

Different choices embrace:

• Weekly outfit inspiration
• Nail artwork
• New product releases
• High 5-10 listicles
• Life hacks
• Skincare/magnificence suggestions
• Exercise routines

Since Lemon8 is so closely lifestyle-focused, you’ll need to point out your model/merchandise in a approach that looks like life recommendation over a promotion.

Reap the benefits of Lemon8’s enhancing instruments

Make your cowl picture stand out. This is among the greatest methods to seize consideration and get customers to click on in your put up to view extra. This Lemon8 put up shares just a few nice suggestions for enhancing your cowl images.

However let’s have a look at just a few well-designed examples that may allow you to catch your viewers’s eyes.

Several types of textual content, shapes, arrows, and doodles may also help draw consideration to components of your cowl picture and create a design that stands out. There are even templates that can assist you discover a place to begin on your cowl picture design.

Plus, just like TikTok, utilizing Lemon8’s built-in enhancing instruments possible makes the algorithm need to increase your content material. It makes your content material appear native, prefer it belongs on the platform.

Enhancing instruments accessible on the platform embrace:

• Templates
• Picture retouching
• Product tagging
• Textual content overlays
• Stickers
• Cutout device

Be relatable

Develop a relatable voice on your Lemon8 posts. You’ll see numerous emojis, creators calling one another “girlies,” exclamation marks, and extra.

Create a persona that desires to see others succeed, supporting the individuals in your target market and serving to them discover higher options—ideally, by means of what you are promoting and services or products.

Mix your Instagram and Pinterest methods

Lemon8 is basically a mix of Instagram and Pinterest. Suppose Instagram’s picture carousels and captions with Pinterest’s content material.

Mix these two methods — or on the very least, the technique you employ for Instagram content material creation and your Pinterest technique for content material calendar — to create the right content material for Lemon8.

Use participating captions

From what we are able to see right now, there’s no character restrict on Lemon8’s captions — however it seems to be like round 150 phrases appears to be the beneficial quantity. Which suggests you’ve got little bit of area to additional increase on the content material you’re sharing.

Right here’s an important instance of a Lemon8 caption used effectively:

The put up contains photos on how the creator makes use of Notion, and the caption additional explains each. It’s nearly like a micro-blog — one other good way to consider your Lemon8 technique.

You should definitely make the most of the area you’ve got in your Lemon8 captions. Use them to essentially let your voice present, clarify what your followers are seeing in every picture, and extra.

Lemon8 even gives a “caption concepts” popup that can assist you get began along with your first few posts.

Tips on how to begin utilizing Lemon8

Prepared to start out utilizing Lemon8 for what you are promoting? Comply with together with our five-step information to create your account, construct out your technique, and begin participating.

1. Create an account

Begin by downloading the Lemon8 app from the app retailer onto your smartphone. Create an account by selecting your username and password.

Professional tip: Strive to verify your username matches your model identify and your username/deal with in your different social media accounts.

When you’ve accomplished that step, you’ll be prompted to pick your pursuits from an inventory just like the one beneath:

You should definitely select pursuits which might be probably the most intently associated to what you are promoting. That may allow you to discover creators inside your area of interest to comply with and work together with.

2. Optimize your profile

Subsequent, you’ll need to optimize your profile the identical approach you do on each social media platform you create an account on.

This implies:

• Once more, guarantee your username/deal with matches your model and different social accounts.
• Create a bio that clearly and concisely states what your model does — you solely have 80 characters.
• Add your emblem as your profile picture.
• Join your different social media accounts—you possibly can add information on your TikTok, Instagram, Twitter, YouTube and web site to your Lemon8 profile.

3. Comply with related accounts

After you’ve chosen your high pursuits, begin looking by means of the “For You” feed to see what’s on the market. In the event you come throughout posts which might be related to what you are promoting, make sure you give the creator a comply with.

There are two principal feeds: “For You” and “Following.” Which means should you construct up your following checklist sufficient, you’ll have the ability to discover inspiration and interact with the entire customers beneath that particular feed.

Plus, the extra individuals you comply with if you first create your account, the extra possible it’s that individuals all for your merchandise will uncover your account and begin following you.

4. Create your first Lemon8 put up

Shortly after you create your account and comply with little bit of customers, you need to begin creating content material so that they have a cause to comply with you again. Create your first Lemon8 put up by pinpointing your matter, creating imagery, enhancing them utilizing Lemon8’s instruments, and making a useful caption.

5. Have interaction with different customers

Lastly, begin often participating with different customers on the platform. Touch upon posts utilizing that enjoyable, relatable voice. Like and comply with posts by customers which might be just like your target market. Put aside time all through the day — daily, particularly when you’re initially constructing your account — to open the app once more and interact with as many customers as you possibly can.

Regularly requested questions on Lemon8

How is Lemon8 completely different from TikTok?

Lemon8 is owned by the identical firm as TikTok, however has a distinct goal. It’s extra photo-heavy than video content material, aimed toward being a life-style app that’s just like Instagram and Pinterest. Lemon8 customers typically share picture carousels with posts surrounding way of life subjects like meals, health, and trend.

What’s Lemon8 used for?

Lemon8 is used for sharing way of life content material. Images and movies that showcase easy methods to do issues like prepare dinner recipes, type properties and outfits, create DIY tasks, and extra.

How are you going to achieve success on Lemon8?

To see success on Lemon8, select a distinct segment, create participating and useful content material, work together with different customers, and make the most of the Lemon8 enhancing instruments.

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