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74 Synthetic Intelligence Statistics to Information Your Advertising Plan

Synthetic intelligence instruments are a scorching matter in advertising circles. Since ChatGPT burst onto the scene in late 2022, the adoption charges of AI have spiked. Analysis budgets have grown, and plans for use these new instruments safely and successfully have been hatched.

On this put up, we share 74 synthetic intelligence stats that give a full image of what each organizations and customers take into consideration AI. From high use circumstances to perceived worth to rising issues, you’ll see what enterprise leaders – and your potential clients – make of those new instruments, so you possibly can perceive how greatest to implement them in your individual workflow.

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74 synthetic intelligence statistics for entrepreneurs

Synthetic intelligence progress statistics

The tempo at which companies and people are adopting AI has not been seen with different rising applied sciences. The truth is, ChatGPT was the quickest rising app ever proper out of the gate.

Supply: Similarweb

  • Chat GPT reached 100 million customers sooner than every other app. By February 2023, the chat.openai.com web site noticed a median of 25 million every day guests. eMarketer predicts that greater than 20% of all People will use ChatGPT at the very least as soon as monthly in 2024.
  • GPT-3 was initially skilled with 45 terabytes of knowledge.
  • The worldwide AI market dimension is anticipated to be price $407 billion by 2027. That’s a compound annual progress fee of 36.2% from 2022.
  • 46% of U.S. adults assume AI techniques are being developed too quick. There’s a distinction alongside social gathering strains right here, with 41% Democrats saying AI is shifting too quick in comparison with 52% of Republicans.
  • Greater than 100 million individuals within the U.S. will use generative AI by 2024. By 2025, that quantity is anticipated to succeed in 116.9 million. eMarketer predicts that greater than half of all People aged 12 to 44 will use generative AI by 2025.
  • 96% of executives say generative AI is a scorching matter of dialogue with their boards.
  • 45% of executives say the recognition of ChatGPT has led them to extend funding in AI.
  • In Could, the Biden Administration introduced $140 million in funding to launch seven new Nationwide AI Analysis Institutes.
  • That brings the full variety of Nationwide AI Analysis Institutes in the USA to 25.
  • 49% of employers count on AI to have a constructive affect on job progress. Against this, solely 23% count on the affect of AI to be detrimental.
  • Nevertheless, solely 38% of U.S. adults assume AI will enhance white collar job alternatives, whereas 42% assume AI will cut back these alternatives. For blue collar jobs, 37% assume AI will enhance alternatives and 46% assume they’ll worsen. Globally, 36% of staff count on AI to switch their present job.
  • 66% of world adults say AI services will considerably change their lives within the subsequent three to 5 years.

businesses expect big data and AI to drive job growth

Supply: World Financial Discussion board

Synthetic intelligence utilization statistics

So synthetic intelligence use is rising quick. However what are individuals really doing with these new instruments? On this part, we’ll take a look at how enterprise and customers are utilizing – and plan to make use of – AI applied sciences.

artificial intelligence graph of usage statistics

Supply: IBM

  • 34% of corporations presently use AI, and a further 42% are exploring AI.
  • 28% of U.S. adults mentioned their employer is utilizing ChatGPT or comparable chat-based instruments. 19% mentioned their employer is utilizing AI picture turbines, 30% mentioned their employer is utilizing AI for information evaluation, 21% mentioned the employer is utilizing AI instruments for video technology, and 17% mentioned their employer is utilizing AI for HR and recruiting.
  • 30% of IT professionals say their colleagues are utilizing AI and automation instruments to avoid wasting time
  • Bigger corporations are 100% extra possible to make use of AI than smaller corporations, however 41% of smaller corporations are presently growing AI methods.
  • 35% of organizations are coaching and reskilling their groups to make use of new AI and automation instruments
  • 22% of respondents to a McKinsey survey say they often use generative AI of their work, whereas 79% mentioned they’d at the very least some publicity to generative AI.
  • People are break up on whether or not AI-generated written work may be pretty much as good as that created by a human. 44% mentioned sure, whereas 40% mentioned no. 36% mentioned AI work can really be higher than content material written by an individual, however 47% disagreed.
  • 48% of IT leaders advised a Gartner Peer Neighborhood Survey mentioned their organizations are utilizing generative AI past ChatGPT, however solely 12% are doing so extensively.
  • 58% of U.S. adults are accustomed to ChatGPT, however solely 14% have tried it.
  • 18% of U.S. adults aged 18 to 29 have used ChatGPT at work, in comparison with 8% of these aged 50-64.
  • 27% of People say they work together with AI a number of instances a day (or extra).
  • 21.4% of all People who use generative AI are aged 25 to 34. That makes them the most important customers of generative AI, {followed} by 35 to 44-year-olds (19.3) and 18 to 24-year-olds (14.0%).
  • 49% of U.S. adults say they use AI to seek for data, and 44% use AI to study new issues.
  • 67% of adults say they’ve a very good understanding of what AI is, however solely 51% know which services use AI.


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Synthetic intelligence outcomes statistics

What does all of this imply when it comes to precise enterprise outcomes? Right here, we’ll take a look at the present and anticipated advantages of synthetic intelligence use within the office.

top benefits of using GenAI for content creation

Supply: eMarketer

Synthetic intelligence belief statistics

Each manufacturers and customers have embraced synthetic intelligence. However can we belief the instruments, or are we merely placing up with them as a result of they make our lives simpler? The reply is a bit little bit of each. AI instruments are trusted in some contexts, however not in others. Let’s see what the statistics about synthetic intelligence belief reveal.

just 15% of Americans are more excited than concerned about increased use of AI in daily life

Supply: Pew Analysis Middle

  • 38% of People are extra involved than excited in regards to the growing use of AI in every day life, whereas solely 15% are extra excited than involved. 46% are equally excited and anxious.
  • Nevertheless, 74% of enterprise executives imagine the advantages of generative AI outweigh the potential dangers.
  • Solely 23% of U.S. adults belief how generative AI is being utilized in social media, and 59% are frightened about not understanding how AI algorithms work. 39% mentioned they’d belief influencers much less in the event that they elevated their use of AI.
  • Likewise, 37% of executives mentioned the shortcoming to clarify outcomes from generative AI algorithms is a problem.
  • 80% of U.S. adults are frightened about AI getting used to impersonate somebody to entry unauthorized data.
  • 66% of U.S. adults are involved about privateness points involving using generative AI for social media.
  • 27% of U.S. adults belief search outcomes generated by AI, whereas 31% mistrust these outcomes.
  • Nevertheless, 75% of customers belief content material written by generative AI.
  • 52% of adults say they belief corporations that use AI as a lot as they belief different corporations.

share of consumers who trust content written by generative AI by country

Supply: Capgemini Analysis Institute

Synthetic intelligence advertising statistics

What does all of this imply in your advertising technique? The AI statistics present you’re most likely speaking about utilizing synthetic intelligence for advertising, even in case you haven’t really applied these instruments but. Right here’s how different manufacturers are utilizing AI for advertising, and what their executives view as crucial use circumstances.

top 5 uses for generative AI according to marketers worldwide May 2023

 

Supply: eMarketer

Synthetic intelligence customer support statistics

For manufacturers, customer support automation and help is an apparent implementation of AI instruments. Chatbots are a well known and accepted software for customer support, particularly on social media. AI makes these chatbots rather more useful and personalised.

The stats present enterprise are significantly eager on this use of generative AI. And customers are overwhelmingly glad with the outcomes.

graph of top three generative AI use cases in sales and customer service

Supply: Capgemini Analysis Institute

  • 35% of executives mentioned digital assistants for buyer engagement are the highest generative AI use case in gross sales and customer support.
  • 38% of executives mentioned buyer expertise and retention is the first focus of their AI investments.
  • 38% of corporations are utilizing or contemplating utilizing NLP AI for buyer care.
  • 46% of IT leaders who mentioned their organizations use generative AI past ChatGPT mentioned they use it for customer support.
  • 47% of organizations that already use AI mentioned they use generative AI most for gross sales and customer support.
  • 51% of these IT leaders say generative AI can have a considerable affect on bettering buyer experiences within the subsequent 12 months.
  • 83% of enterprise executives mentioned that chatbots for automating customer support and bettering data administration are probably the most related software of generative AI to their enterprise.
  • 67% of executives mentioned that generative AI can enhance customer support by means of automated and personalised help.
  • 89% of customers who often use generative AI chatbots are glad with their expertise.
  • Nevertheless, individuals nonetheless need to have the ability to attain a human when they should. 72% of U.S. adults are frightened about with the ability to attain a human as an alternative of interacting with AI. Solely 5% are in no way frightened about this.
  • Entry to a generative AI conversational assistant will increase buyer help agent productiveness by a median of 14%.
  • Nevertheless, solely 6% of organizations reported utilizing generative AI for chatbots for customer support as of April 2023.

most regularly reported generative AI use cases within function percentage of respondents

Supply: McKinsey & Firm

Synthetic intelligence social media statistics

Synthetic intelligence drives social media algorithms. Right here’s what the AI stats inform us about social media.

  • Fb recommends about 15% of feed content material from non-followed accounts based mostly on synthetic intelligence
  • These AI suggestions have pushed a 7% improve in general time spent on the platform.
  • Meta’s Llama 2 open supply giant language AI mannequin was skilled with 40% extra information than Llama 1.
  • Meta had 150,000 obtain requests for the mannequin within the first week after Llama 2 was launched.
  • Within the two months after it launched, Snap’s My AI chatbot acquired 10 billion messages from 150 million customers.
  • Pinterest’s AI-powered “store the look” product suggestions drove a 9% improve in conversions of their early exams.
  • 50% of U.S. adults are all for studying extra about how generative AI is utilized in social media.

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