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Though TikTok turned well-known as a platform for Gen Z dance challenges, TikTok has grown to embody all forms of content material and communities. In actual fact, with options like in-app purchasing, reside streaming, and branded hashtag challenges, it is now vital device for manufacturers trying to interact immediately with clients. (Good factor it is lastly potential to schedule TikTok posts.)

As you develop your TikTok advertising technique for 2023, maintain the next key TikTok stats in thoughts.

Bonus: Get a free one TikTok Progress Guidelines from well-known TikTok creator Tiffy Chen, who reveals you easy methods to get 1.6 million followers with simply 3 studio lights and iMovie.

Basic TikTok stats

Since launching in 2016, TikTok has exploded by way of the app-o-sphere to seize the hearts and minds and screens of social media customers, with some actually bragging numbers, like 3 billion downloads (together with 672 million downloads within the 12 months 2022) and 50 million every day energetic customers.

Listed below are some extra fascinating TikTok stats concerning the app, which is now the sixth hottest social media platform on the earth.

• Nevertheless, when you rank apps by highest utilization time, TikTok climbs barely up the charts, touchdown at quantity 5. In different phrases, TikTok might have fewer customers than Instagram, nevertheless it appears extra compelling.

• TikTok customers spend 22.9 hours per thirty days on the app; Youtube hits a barely larger determine at 23.4 hours per thirty days.

TikTok Consumer Statistics

You in all probability have a tough thought of ​​who the typical TikTok person is — however the fact is, not each one of many billions of worldwide energetic customers on the platform is a Billie Eilish impersonator.

The app options individuals of each technology utilizing TikTok’s enjoyable and straightforward modifying instruments to publish movies on every part from dance tendencies to monetary recommendation (good and dangerous) to activism.

These are additionally individuals considering connecting with manufacturers and making severe purchases. So if what you are promoting is on the ‘Tok, it is time to get to know (and love) your viewers.

• TikTok lately handed an enormous milestone: 1 billion energetic customers worldwide. That is 18% of web customers worldwide.
• Whereas TikTok has a popularity for being for teenagers, a whopping 24% of its international viewers are ladies aged 18-24. Male customers on this age group make up one other 18%.
• 31% of TikTok viewers fall within the 25-34 age group.
• However TikTok customers usually are not unique to the app – in actual fact, solely 0.1% of TikTok customers solely use TikTok. 83.4% additionally use Fb, 81% additionally use Instagram and 77% additionally use Youtube. The least doubtless overlap is with Reddit — solely 16.7% of TikTok customers are regulars there.

• Nevertheless, this determine is larger for youthful, feminine goal teams: 11.3% of this group named TikTok as their favorite.
• Solely 6.6% of male customers on this age group title TikTok as their favourite platform, preferring Instagram, Whatsapp, Fb and WeChat.

TikTok utilization statistics

Figuring out who’s utilizing TikTok is essential for entrepreneurs, however so is knowing how they’re utilizing it. Though TikTok was initially developed as a lip syncing app, its operate has advanced past creativeness.

Now it is an leisure heart and academic device that customers flock to to analysis, purchase data, store, and snicker. (And sure, lip syncing and dancing are nonetheless as fashionable as ever right here.)

That is the place communities discover one another – hey, #witchtok! — and new languages ​​emerge. Sure, technically you would describe TikTok as a short-form video platform (and we completely did earlier on this story), however the fact is that it is also a robust social connection and communication device.

• By way of whole utilization time, TikTok ranks fifth (behind Youtube, Fb, WhatsApp and Google Chrome).
• Based on Pew Analysis, 16% of teenagers say they use TikTok “virtually continually” (19% say the identical about YouTube).

TikTok for enterprise statistics

In case you’re new to TikTok for enterprise, you are making a mistake, my pal.

With a billion individuals of all ages energetic on the app, likelihood is you may discover your viewers right here. TikTokers actively search product suggestions and opinions, and are hungry for content material from their favourite manufacturers.

Whereas it is true that not each social platform is for each viewers, the enterprise alternatives right here on TikTok are too various to not a minimum of discover. And you do not have to be on-line all day — now which you can schedule TikToks, it is simpler than ever to take part on this digital enterprise increase at your leisure. Learn on for TikTok enterprise stats which may encourage you to brush up in your video modifying abilities.

• TikTok has a possible advert attain of 945.2 million (amongst customers aged 18+).

• That is a 14.6% (121 million) improve in advert attain since 2021 – that is an promoting platform that is on the rise.
• On TikTok, you will see that your promoting viewers is feminine: 53.1% to be precise.
• In case you’re trying to attain out to Millennials and Gen Z, this can be a unbelievable place to just do that. 36.9% of TikTok’s promoting viewers are ladies within the 18-34 age vary; 32.8% are males on this priceless demo.

• But when your target market is older, you may additionally discover Gen X and Boomers on TikTok. 30.4% of Tiktok’s promoting viewers is aged 35 and over, with 5.5% within the 55+ class.
• Within the US, TikTok adverts have a possible attain of 109,538,000. Brazil is the second largest marketplace for advert attain (76+ million), adopted by Indonesia (69+) and Russia (57+).

• 92% of customers felt impressed to take motion after watching a TikTok video, whether or not it was visiting an advertiser’s website, collaborating in a problem, or making a purchase order.
• No surprise TikTok was valued at $443.48 billion in 2022.
• TikTok creator Khabane Lame is probably the most adopted creator on TikTok with 152 million subscribers as of November 2022. (Charlie D’amelio is #2 with 149 million.)
• 41% of TikTok customers say that “lifting their spirits” is the important thing to getting them to purchase.
• Millennial TikTok customers love manufacturers: they’re 2.3x extra more likely to publish and tag a model than different platforms.
• Working with creators pays off: Adverts with creators on TikTok resulted in a 26% improve in model desire amongst customers.

There you could have it: the chilly exhausting numbers behind the most well liked app on the town. Now that you simply’re armed with these highly effective TikTok stats, you are in all probability itching to get began in your TikTok enterprise technique. We’re right here to help you with how-to guides, the newest on TikTok updates, and the TikTok scheduling device of your desires.

Watch this video to discover ways to use Hootsuite to schedule TikTok posts for what you are promoting in your telephone.

Develop your TikTok presence alongside your different social channels with Hootsuite. Schedule and publish posts for the perfect instances, interact your viewers and measure efficiency – all from one easy-to-use dashboard. Strive it without cost at the moment.

Getting began

Develop quicker on TikTok with Hootsuite

Schedule posts, be taught from analytics, and reply to feedback—multi function place.