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160+ Social Media Statistics Entrepreneurs Want in 2023

In search of the most recent and best social media stats for 2023? We have compiled probably the most priceless insights for every platform so you will get an thought of ​​which channel or traits to give attention to this 12 months.

Use this social media viewers demographics, utilization, and habits knowledge to tell your advertising and social media technique for the 12 months forward.

A word on sources: We collected these social media statistics from third-party surveys, whitepapers, and stories from the platforms themselves. Fascinated about digging deeper? Get began with Hootsuite’s International State of Digital 2022 Report.

Obtain the complete Digital 2022 report– which incorporates on-line behavioral knowledge from 220 nations – to study the place to focus your social advertising efforts and the right way to higher interact together with your viewers.

Normal social media statistics

Statistics on social media utilization

Supply: Hootsuite Digital Developments Report 2022

Average amount of time internet users aged 16 to 64 spend using social media

Supply: Hootsuite Digital Developments Report 2022

daily time spent using social media, in hours

Supply: Hootsuite Digital Developments Report 2022

Social media promoting statistics

Wish to dive deeper into social promoting? Learn extra insights into key social media promoting statistics.

Instagram Stats

consumer

demographics

Distribution of Instagram users worldwide from 2022

Supply: Statistics

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Instagram ad audience profile by age and gender

Supply: Hootsuite Digital Developments Report 2022

Manufacturers

In search of much more Instagram advertising stats? Check out 35 Instagram stats that matter to entrepreneurs in 2023.

Fb Stats

consumer

facebook monthly active users in millions

Supply: Hootsuite Digital Developments Report 2022

demographics

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the most used social platforms in the world

Supply: Hootsuite Digital Developments Report 2022

Manufacturers

Most valuable brands worldwide 2022

Supply: Statistics

If you wish to get forward of the social commerce sport, take a look at our information to getting began with social commerce or much more Fb stats.

TikTok Stats

consumer

TikTok users worldwide 2020-2025

Supply: inside data

top mobile apps worldwide in 2022 by downloads

Supply: Statistics

demographics

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Average time US adult users spend on social media platforms per day, 2022

Supply: inside data

Manufacturers

Are your TikToks ticking all of the engagement containers? Enhance your TikTok information with 23 key TikTok stats entrepreneurs have to know in 2023.

Twitter Stats

consumer

Leading countries based on number of Twitter users January 2022

Supply: Statistics

demographics

  • 38.5% of Twitter customers are 25-34 years previous
  • Simply 6.6% of Twitter customers are previous 13-17
  • Globally, audiences are leaning extra in the direction of Twitter malewith 56.4% the platform’s demographic identification as male. 43.6% Twitter’s viewers identifies as Feminine
  • 33% of Individuals who use Twitter have a educational diploma

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Twitter users worldwide 2019-2024

Supply: inside data

Manufacturers

Observe this hyperlink for much more Twitter stats.

YouTube Statistics

consumer

demographics

  • 80% of fogeys say their kids (beneath 11) watch YouTube
  • 54% of YouTube customers are maleand 46% are Feminine
  • YouTube is hottest in Indiaintently adopted by the USA and Indonesia
  • The video platform is utilized by 95% of US youngsters and is subsequently the hottest social media platform at GenZ

About one in five teenagers visits or uses YouTube almost constantly

Supply: Pew Analysis Heart

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Manufacturers

Want extra YouTube stats in your life? Check out 23 YouTube stats that matter to entrepreneurs in 2023.

LinkedIn Statistics

consumer

demographics

  • above 194 million American Use LinkedIn, which makes the nation the highest consumer fee on the planet
  • Finland has considered one of the bottom LinkedIn utilization charges, with solely 1 million folks on the platform
  • Practically 60% of LinkedIn customers fall between the aged 25 and 34whereas customers aged 55+ solely make out 2.9% of the viewers of the platform

Distribution of LinkedIn users worldwide as of January 2022

Supply: Statistics

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Manufacturers

For those who’re on the lookout for much more compelling LinkedIn statistics, take a look at LinkedIn Statistics Entrepreneurs Ought to Know.

Pinterest Statistics

consumer

demographics

Distribution of Pinterest users worldwide as of January 2022

Supply: Statistics

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Manufacturers

Take a look at extra hair-raising Pinterest stats in our weblog on Pinterest stats that matter to entrepreneurs.

Snapchat Stats

consumer

demographics

Snapchat Ad Audience Profile by Age and Gender

Supply: Hootsuite Digital Developments Report 2022

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  • On common, customers spend a little bit extra 3 hours a month on Snapchat
  • Surprisingly, Snapchat is the one channel that does not solely maintain its consumer base, that means Snapchat’s viewers scrolls by way of different channels as nicely
  • 59% of Snapchat customers go to the app Day by day
  • 2022, every day common time issued to customers from 35 years Viewing of exhibits and writer content material has greater than elevated 40% 12 months for 12 months

Manufacturers

Need extra Snapchat stats in your life? Subsequent, learn Snapchat stats that matter to social media entrepreneurs.

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