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2022 gross sales & advertising suggestions: Making open enrollment extra impactful

(Graphic by Chris Nicholls)

Reaching staff throughout open enrollment has all the time been a problem for brokers and employers. However this was truly one of many areas the place the chaos attributable to the pandemic has been a boon. Between staff displaying a larger curiosity of their companies and employers being pressured to eliminate conventional face-to-face conferences, brokers have more and more experimented and turn out to be extra inventive over the previous two years.

Within the high 10 of our 100 annual gross sales and advertising suggestions, matchmakers share a number of the finest new concepts to encourage open enrollment.

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