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Twitter’s small however mighty phrase rely has had us firmly in its grip because the platform’s first launch in 2006. The microblogging app isn’t solely an efficient device for communication (and memes), but additionally for enterprise: a single advert on Twitter has the potential to succeed in 436.4 million folks.

However who’re these customers? Demographics matter. The place do you reside? How a lot cash do they make? Are they sufficiently old to lease a automotive or purchase fireworks legally? All of the essential inquiries to ask when utilizing the social advertising platform, particularly in the event you’re some kind of pyrotechnic ridesharing startup. (That is my thought, nobody steals it.)

These stats reveal all the things you must find out about who makes use of Twitter — and who would not. From age and gender demographics to platform lovers and haters, we have got you lined.

Bonus: Obtain Free 30-Day Plan to Develop Your Twitter Followers Quick, A day by day workbook that will help you construct a Twitter advertising routine and monitor your progress so you may present your boss actual leads to a month.

Common demographics of Twitter customers

1. Twitter is the fifteenth most used social media platform on this planet.

Nestled between Pinterest (the 14th most used platform on this planet) and Reddit (ranked thirteenth), Twitter is far additional down the listing than Fb and Instagram — however it is a lineup of behemoths. It is like an Olympic swimmer coming in fifteenth: you are still among the many greatest swimmers on this planet.

Supply: Digital 2022

2. Twitter is the twelfth most searched time period on Google.

Regardless of having its personal app (and, you recognize, bookmarks in place), folks nonetheless search Google for “Twitter” rather a lot — much more than Netflix.

Supply: Digital 2022

3. Twitter.com is visited 7.1 billion instances a month.

That is primarily based on information from Statista – in Could 2022 there have been 7.1 billion visits, in comparison with 6.8 billion visits in December 2021.

4. Adverts on Twitter have the potential to succeed in 8.8% of all web customers.

There are 4.95 billion web customers in whole, so 8.8% is to not be scoffed at. Possibly it is time to analysis tips on how to use Twitter for enterprise.

Supply: Digital 2022

5. The variety of Twitter customers worldwide is predicted to develop to 497.48 million by 2025.

That is nearly 5 hundred million in the event you rely (and that is us).

Supply: Statistics

6. 82% of high-volume Twitter customers say they use the platform for leisure.

A 2021 Statista research discovered that 82% of frequent tweeters (those that tweet 20 or extra instances per 30 days, known as “excessive quantity” on this information) use Twitter for leisure. 78% stated they use the microblogging platform to maintain updated and 77% stated they use it to precise their opinions. Not surprisingly, solely 29% of low-volume Twitter customers (those that tweet lower than 20 instances per 30 days) stated they use Twitter to precise their opinions… in any case, you may’t actually categorical your self on the app , in the event you do not tweet or retweet.

Supply: Statistics

7. In terms of utilizing social media websites for information, Twitter is the preferred supply.

At the least that is how it’s within the US. In 2021, 55% of People stated they usually get messages from Twitter. This makes it essentially the most used social platform for information – Fb follows at 47%, then Reddit (39%), Youtube (30%) and TikTok (29%).

Supply: Statistics

8. Moreover, 57% of people that get information from Twitter say the platform has improved their understanding of present occasions over the previous 12 months.

That is from one other American survey. 39% of Twitter information shoppers stated they realized extra concerning the lives of celebrities and public figures, 37% stated it elevated their political engagement, and 31% stated it elevated their stress ranges.

Supply: Pew Analysis Heart

9. Solely 0.2% of Twitter customers solely use Twitter.

In different phrases, nearly all folks on Twitter even have accounts on different social networks. The largest overlap is with Instagram – 87.6% of Twitter customers additionally use Instagram. Social media entrepreneurs ought to preserve this in thoughts when designing campaigns (e.g. there may be far much less overlap between Twitter and Snapchat customers, so selecting these two platforms may end up in reaching a broader audience).

Supply: Digital 2022

10. A majority of Twitter customers do not actually perceive their privateness settings.

whoops In response to a 2021 Pew Analysis ballot, 35% of Twitter customers stated they both have a non-public Twitter deal with or weren’t positive about their privateness settings… however of these customers, 83% truly had a public Twitter account . (Psst – in the event you’re unsure about your personal settings, try these greatest practices for optimizing Twitter settings).

Supply: Pew Analysis Heart

Twitter age demographics

11. Most Twitter customers are between 25 and 34 years previous.

Globally, 38.5% of Twitter customers are between the ages of 25 and 34, making it the most important age group utilizing the app. So in the event you’re making an attempt to extend model consciousness on this age group, Twitter is a superb match.

The smallest age group is 13-17 (6.6%) which might be the most effective.

Supply: Statistics

12. 20% of 18-34 12 months olds have a constructive opinion of Twitter.

In truth, it looks like opinions on Twitter have an inverse relationship with age — youthful folks are likely to have constructive opinions and older folks are likely to have adverse opinions. The Statista graphic under exhibits this for example: The sunshine blue (“very low cost”) chunk will get smaller with rising age group, and the pink (“very unfavorable”) chunk will get greater with rising age group.

Supply: Statistics

13. Since 2014/15, the variety of youngsters utilizing Twitter has decreased.

In response to a research by PEW Analysis, 33% of US teenagers stated they used Twitter in 2014-15, however solely 23% of teenagers stated they used the platform in 2021. There was additionally a decline in youth curiosity in Fb, whereas Instagram and Snapchat noticed will increase (52% to 62% and 41% to 59%, respectively).

Supply: Pew Analysis Heart

14. Twitter has one of many smallest age gaps amongst customers of any standard social platform.

Because of this the age distinction between the youngest Twitter customers and the oldest Twitter customers is smaller (35 years) than for different apps – for instance, the age distinction for Snapchat customers is 63 years. Whereas Twitter’s age hole is small, it is not the smallest (this award goes to Fb, which has a mean age hole of 20 years).

Supply: Pew Analysis Heart

Twitter gender demographics

15. Globally, 56.4% of Twitter customers establish as male.

And 43.6% establish as feminine.

Supply: Statistics

16. 1/4 of all American males use Twitter.

That is solely barely greater than the statistic for ladies — 22% of American ladies use the app.

Supply: Statistics

17. 35% of American ladies have a constructive opinion of Twitter and 43% of American males have a constructive opinion of Twitter.

In response to a 2021 Statista research, 43% of American males have a “very constructive” or “considerably constructive” opinion of Twitter — and 35% of American ladies really feel the identical approach.

Supply: Statistics

Twitter location demographics

18. The USA is the nation with essentially the most Twitter customers at 76.9 million.

The USA is adopted by Japan (58.95 million customers), then India (23.6 million customers) and eventually Brazil (19.05 million customers).

Supply: Statistics

19. Singapore is the nation with the very best eligible attain for Twitter advertisements (53.9%).

This implies advertisements and sponsored tweets have the potential to succeed in simply over half of Singapore residents and it’s the nation with the very best permissible attain. After Singapore comes Japan (52.3%) after which Saudi Arabia (50.4%).

Supply: Digital 2022

20. The US has the most important promoting viewers on Twitter.

As a result of America is the nation with essentially the most Twitter customers, additionally it is the nation with the most important promoting viewers. Adverts on Twitter have the potential to succeed in 27.3% of People over the age of 13.

Supply: Digital 2022

22. 26% of US adults have a “considerably constructive” opinion of Twitter.

That is the results of a Statista survey from 2021. The identical information exhibits that 13% of American adults have a really constructive opinion of Twitter, 15% have a considerably adverse opinion of Twitter, and 18% have a really adverse opinion of Twitter. In different phrases, opinions are blended — however whether or not they’re love-scrolling or hate-scrolling, they’re nonetheless scrolling.

Supply: Statistics

Twitter Earnings Demographics

23. Solely 12% of People who make lower than $30,000 a 12 months use Twitter.

The numbers are bigger in greater revenue brackets. 29% of People who make $30,000 to $49,999 a 12 months use Twitter and 34% of People who make $75,000 or extra a 12 months use Twitter.

Supply: Pew Analysis Heart

Twitter literacy demographics

24. 33% of Twitter customers have faculty training.

In truth, these with post-secondary levels make up the most important proportion of Twitter customers — 26% have faculty levels and 14% have highschool levels or much less. Students unite.

Supply: Statistics

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