Laborious Talks on Advertising Knowledge, Bettering Federal Authorities CX
PHOTO: Chalabala
What’s the right way to talk so harshly about marketing data? What challenges does a one-size-fits-all approach to AI and customer service pose for your business? How do we better understand a customer and how do they better understand the customer experience? In the meantime, we’re exploring what marketers can do to prepare for Google’s new API privacy sandbox.
Quick, pick me up:
- How to Talk Hard About Marketing Data Annemieke Scott | 31 January. Are you struggling to get executive support for a data management process and resources? If this describes you, you are not alone. Data management is not a glamor topic or the next marketing craze. While it seems simple, it’s actually quite complicated. However, growing sales while holding marketing and sales people accountable is a critical requirement for any business serious about business.
- 9 Ways to Retain Customers Ken Peterson | 31 January. Someone would rather buy from people they like if given the opportunity. They are more likely to overlook small mistakes and even big ones. People you like want to spend their time and money with you. If you follow these nine techniques to increase customer and brand loyalty, you will see an increase in sales.
- The US government wants to improve bad CX Phil Britt | February 1st. Slow and flawed customer service is an embarrassment in government CX. Telephone calls result in excessive wait times and lost calls; Email interactions fall into a similar black hole; and websites are confusing and difficult to browse. These aren’t new issues, and the federal government intends to step up efforts to improve CX.
- One size doesn’t fit all with AI and customer service Alan J. Porter | February 1st. Technology and automation will play a significant role in the future of customer service, especially when managing large volumes of regular data. However, when it comes to resolving exceptions, customer service representatives must always be able to use some human intuition and proactively reach out to resolve an issue before consumers even realize they have a problem.
- What it takes to build a Citizen Developer Program Tim Kulp | February 1st. Changes in the workforce seem to be the norm these days. Whether it’s record churn rates, changing immunization requirements, or the sickness of entire companies closing down, there’s seldom a day that some sort of workforce issue doesn’t make the headlines. But it’s not all doom and gloom. If applied correctly, a current trend can not only fix some of your work problems, but also move your business forward. The rise of citizen developers is an example of this trend.
- 5 Actions Marketers Can Take to Prepare for the Google Topics API for Privacy Sandbox Dom Nicastro | February 2nd. In order to move to first-party data methods, marketers need to review their approach to customized advertising and change data collection and targeting approaches. After Google abandoned its third-party cookie replacement plans, the open-source privacy sandbox called “Federated Learning of Cohorts” or FLoC, experts shared some action steps for marketers.
- SaaS is trendy: How to work together in a spirit of trust Dux Raymond Sy | February 2nd. It just makes sense for end users: you pay a subscription fee to use the software — whether it’s a CRM tool, accounting platform, or digital collaboration suite like Microsoft 365, Google Workspace, or Slack — and you’re on your way without major IT intervention. SaaS enables technology companies to respond to customer input faster and improve their products. Additionally, guaranteed revenue is attractive, as is the ability to upsell as additional users join and the software spreads throughout the organization.
- After a year of hybrid work, the digital and talented imperatives are clear Kaumil Dalal | 3 February. Last May, we discussed the five core principles organizations should consider when designing a hybrid work model to drive decision-making. COVID-19 cases in the United States were declining at the time of publication. Vaccines were being distributed to the general public, there were signs of a return to the office, and companies were trying to formalize hybrid work.
- A Deep Dive into a Customer Experience Priority: Customer Understanding Lisa Loftis | 3 February. Understanding the customer right not only creates a wonderful customer experience (CX), but also gives marketers an edge in what I believe are the most important CX opportunities in 2022. In my 2022 Marketing and Customer Experience Predictions and Goals, we looked at those prospects . Unlike previous prediction lists, however, the emphasis this year is on a “back to basics” approach, centered on best practices in block-and-tackle marketing or addressing red-hot concerns that we’ve been briefed on ahead of time.
