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XTB MENA, Warsaw-based X Trade Brokers’ Middle East business, has appointed Nadhir Ninouh as Head of Digital Marketing for the Middle East and Africa (MENA) region.

He will be responsible for the strategic planning, implementation and forecasting of regional and local marketing efforts aligned with XTB’s business objectives.

Ninouh comes to XTB MENA from Key Way Investments Ltd, the multi-regulated brokerage firm operating under the CAPEX brand name. There he spent six months leading a team specializing in channel marketing, public relations and social media, events and digital marketing.

Prior to that, Ninouh’s career was at ATFX for three years between 2019 and 2021. During this time, he worked his way up through senior positions within the company, culminating in the position of Digital Marketing Manager.

Ninouh will be based out of XTB’s Dubai office at the Dubai International Financial Center (DIFC) and will be responsible for leading the broker’s marketing strategy.

Commenting on the addition to the team, Achraf Drid, Managing Director at XTB Middle East said: “Nadhir Ninouh, who has assumed the role of Marketing Director, is a great asset to our fast growing brokerage business. As we expand across the Middle East, the 10+ years of experience he has gained on both the agency and client side is proving invaluable.”

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XTB has started MENA operations

Nadhir Ninouh, Marketing Director at XTB MENA, added: “I am delighted to have entered the next phase of XTB’s growth trajectory and to work with a team of renowned industry leaders. I will be heavily involved in supporting the company’s expansion into the Middle East region through my marketing experience and technical background.”

Back in October, XTB began operations in the Middle East region, barely nine months after receiving the necessary approvals from national regulators. The new subsidiary, named “XTB MENA Limited”, received a license from the Dubai Financial Services Authority (DFSA) after establishing its new subsidiary in January 2021 at the Dubai International Financial Center (DIFC).

XTB MENA offers local traders over 1900 instruments including Forex and CFDs available through its proprietary trading platform xStation and the popular MetaTrader.

At the beginning of August, the Polish forex broker also acquired an FSCA license in South Africa and is now authorized as a local financial services provider. The addition of this coveted license expands the group’s regulatory arsenal to include regulated entities authorized by CySEC in Cyprus, KNF in Poland, DFSA in Dubai and FCA in the UK.