Tina Tuli in at Firstlight Media as VP of worldwide advertising and marketing – Digital TV Europe
Firstlight Media has announced the appointment of Tina Tuli as its new Vice President of Global Marketing.
The executive will be tasked with leading the development and implementation of marketing strategies for Firstlight Media’s OTT platform.
She joins from Samdesk, where she served as CMO, leading the creation and execution of key campaigns. Prior to that, she served as vice president of marketing strategy and operations at Magic Leap and also held positions at BlackBerry
Paul Pastor, Chief Business Officer and Co-Founder of Firstlight Media said, “From mobile computing to VR, AR and AI, Tina Tuli’s impact has been felt across the emerging tech landscape. Her proven ability to build teams and programs will be invaluable as we communicate Firstlight Media’s leadership in the OTT industry’s transition to fast, flexible, cloud-native platforms.”
Tuli said: “Across all areas of technology, the transition to cloud-based architectures has led to revolutionary product breakthroughs. At OTT, Firstlight Media is a leader in helping providers harness the full power of the cloud to transform viewer experiences and engagement quickly and cost-effectively; I look forward to working with the industry to highlight how cloud-native platforms in general – and Firstlight’s platform in particular – can drive new, dynamic OTT experiences for consumers while positively impacting our partners’ bottom lines.”
