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However, leveraging influencer marketing in the Indonesian market as a foreign business can be difficult. Indonesia is a large archipelago with over 200 million inhabitants, but only 56% of Indonesia is urbanized. The population also varies in cultural backgrounds and local languages. Therefore, different influencers target different audiences. It also depends on the geographical location. Each region has its own local influencers.

Partnering with a local influencer marketing agency can help create the perfect influencer marketing strategy.

In this article, we have compiled the 11 best influencer marketing agencies in Indonesia to help you grow your brand. Let’s take a look:

1. AJ Marketing

AJ Marketing is the best influencer marketing agency in Indonesia. They have a local team in Indonesia, with additional offices and teams in Singapore, Malaysia, Thailand, Vietnam, Taiwan, Japan and Korea.

AJ Marketing’s network includes 7,000 influencers and reaches 1.3 billion followers. AJ Marketing focuses on 3 social media platforms: YouTube, TikTok and Instagram. Their creators cover gaming, technology, beauty, fashion, travel, lifestyle, food and many more topics.

Arthur Sabalionis, CEO of AJ Marketing: “Our mission is to help international brands succeed in Indonesia.” This agency is a great fit for companies that are just starting out in the Indonesian market.

In addition to influencer marketing, AJ Marketing covers marketing strategy, SEO, social media advertising, PR, digital billboards and celebrity licensing.

They have worked with brands like BMW (MINI), Bytedance (TikTok), AMD, Alibaba Group and many more.

2. teller

Narrators is an influencer marketing platform based in Indonesia with headquarters in Singapore. Their database includes 500,000 influencers across Southeast Asia.

Narrators was named Best Influencer Marketing Agency of 2020 (Silver) by Marketing Magazine. It is also recognized by Digital.com as the best influencer marketing software.

Brands like Unilever, Samsung and L’Oreal trust them. They created an influencer campaign for Simple (Unilever) with 42 micro-influencers from Singapore. The campaign reached 320,000 accounts on Instagram and a total of 40,000 engagements.

3. Partipost

Partipost is an influencer marketing platform in Indonesia with a database of 550,000 influencers. Partipost is headquartered in Singapore and was established in 2016. In addition to influencer marketing, they also specialize in social media marketing, creative production and branding.

Partipost has worked with many brands such as Flip, Grab and Sociolla. Partipost created a campaign with Sociolla to promote the Sociolla Great Sale, Flash Sale and Horoscope content through Instagram Stories.

4. Mediatics

Mediatics is a digital marketing agency specializing in influencer marketing. Their services include paid advertising, content creation, live event reporting, and O2O activation.

In addition to influencer marketing, Mediatics also offers media placement services. Like Google Display Network, SEM and social media advertising.

Founded in 2017, Mediatics has worked with brands such as DBS, Traveloka and Colette & Lola.

5. Creative media united

Creative Media United (CMU) is an Indonesian influencer marketing agency providing outreach, administration and campaign reporting services. CMU also offers content creation services. The list of influencers ranges from mega influencers to nano influencers across different industries.

CMU has worked with numerous brands in Indonesia such as Kopi Kenangan, Google and Shopee Indonesia. In 2019, CMU created an influencer marketing campaign for Arnott’s TimTam. The campaign featured video and photo content from local influencers such as Arief Muhammad, Anya Geraldine and Dara Arafah.

6. Social buzz

SociaBuzz is an Indonesian influencer marketing agency based in South Jakarta. They offer influencers of different categories and social media platforms – Instagram, YouTube and Twitter. Their influencer list varies from mega influencers to nano influencers. SocialBuzz also offers monthly packages for influencer handling and content bundling.

SociaBuzz has been trusted with many brands in Indonesia including Tokopedia, Telkomsel, Happy Fresh and many more.

7. Lemon

Lemon is an influencer marketing platform built for business owners. Lemon has helped many companies find the right influencer and create the best campaign to grow their business.

They offer a flat rate service starting at IDR 10 million for collaborating with up to 100 influencers. The platform also makes it easy for brands to monitor and generate campaign reports.

In addition to content influencer campaigns, Lemon also offers verification services. Influencers leave product reviews to provide real testimonials and drive conversions. Founded in 2019, Lemon has worked with many well-known brands such as Kalbe, Unilever and Halodoc.

8. Incify

Incify is a digital marketing agency that offers influencer marketing services. Incify has 2 headquarters in Singapore and Indonesia. They also support global customers and companies.

In addition to influencer marketing, Incify also offers SEO, CRO, website development, paid advertising, and training services with HubSpot and ActiveCampaign.

They have worked with brands like Brandripe and Lecturi. Incify helped double the annual goal for Lecturi in 2020.

9. IconReel

IconReel is an Indonesian influencer marketing agency founded in 2016. She has an influencer marketing network with more than 24,000 international influencers. In addition to influencer management, IconReel also offers media buying and studio production services.

They have worked with brands like Traveloka, Lazada and P&G. IconReel managed 40 Indonesian influencers for Traveoka’s #CaraEnakMakanEnak campaign. The campaign achieved a total reach of more than 2 million and an overall retention rate of 14.68%.

10. Dignity Indonesia

Dignety is an Indonesian creative agency that also offers influencer marketing services. Their influencer marketing services include campaign planning, influencer selection, and closing reporting.

In addition to influencer marketing, Dignety also offers content production, social media management, web development and digital marketing.

Dignety has worked with many brands such as Pertamina and Ninja Express.

11. Optimize

Optify is a digital marketing agency in Indonesia established in 2014. Her vision is to help brands reach 10x their current size. They offer influencer marketing services alongside social media advertising, SEO, digital advertising, and web and app development.

In 2019, Optify created an influencer marketing campaign with Halodoc. The campaign included a blog review, social media endorsements and a video review. They also started a blogging contest. The campaign gained three times more users than the Halodoc average.

CONCLUSION

Influencer marketing is a great marketing strategy to grow your business in the Indonesian market. With influencer marketing, you can create a campaign that will result in higher ROI and wider audience reach.

However, it can be difficult for foreign companies to create a localized influencer marketing campaign. Mainly because of the differences in language and culture. Therefore, working with an experienced local partner is necessary to ensure that the marketing campaign is successful.

We hope this list will help you find the agency that suits your needs. Also check out other recommendations like Top Digital Marketing Agencies in Indonesia by Clutch.

Asia Insider

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