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By Abdullah Arif

New advances in digital marketing are affecting how you connect with your audience. We break down 10 of the hottest digital marketing trends for 2022 to help you grow your business in the year ahead.

10 digital marketing trends to watch out for this year

Trend #1: User privacy and brand transparency

Google announced that it will ban third-party cookies by the end of 2023. Additionally, due to the overabundance of digital advertising, consumers are increasingly suspicious of the material that is being targeted at them. Because of this, digital marketers should be aware of the privacy restrictions that are changing the way they track their customers’ activity.

This means many marketers and advertisers are having to rethink their tracking methods. Meanwhile, data-driven content and marketing isn’t going away anytime soon; it’s not even the end of personalized advertising. Take this upheaval from digital marketing monopolies as we know them as a sign of a new era of trust and openness between businesses and customers. Let your customers know what type of information you collect and why, and allow them to easily unsubscribe at any time.

Trend #2: Use of artificial intelligence

Many business areas, including marketing, use artificial intelligence (AI) to simplify and automate their work. In marketing, AI is commonly used to automate processes like keyword suggestions, data reporting, and analytics. Marketers are also using AI to build predictive models of future consumer behavior based on past purchases and browsing history. To improve organic and paid search ranks in 2022, AI will be used with SEO tactics.

Trend #3: Integrating NFTs and cryptocurrency into social media marketing

Even if you don’t invest in cryptocurrency, the emergence of online currencies and NFTs over the last few years has been hard to ignore. On the surface it doesn’t seem like a trend impacting your marketing, but this kind of passive thinking could cost you in 2022. With social media platforms like Twitter integrating cryptocurrency payments and viewing tools highlighting in-app NFT transactions, now is the time to learn more.

Facebook is currently promoting the use of NFT display options and avatars, and we expect other companies to follow suit. NFTs and cryptocurrencies are all about thinking about how to market a brand beyond its products and services, as well as the brand itself, its concept and the message it represents.

Trend #4: Influencer Marketing and AI

Influencer marketing has evolved from a word-of-mouth marketing method into an indispensable way for businesses to establish online brand credibility. Three quarters of companies now devote part of their marketing budget to influencer marketing. AI tools are used for many aspects of influencer marketing, from identifying influencers and measuring their engagement rate to performance marketing. AI will enable marketers to conduct cost-benefit analysis to improve influencer relationships.

The growth of multichannel influencer marketing initiatives, where marketers seek sponsored influencer collaborations across multiple social media platforms, is another major digital marketing trend in this sector.

Trend #5: Omnichannel Marketing

More and more businesses are turning to internet marketing, realizing that there is no one-size-fits-all solution and that it spans a multitude of channels: social media, email, websites, e-commerce , video streaming platforms and more . Creating a blog, website, WhatsApp group presence, presenting webinars or live events through social media channels are examples of omnichannel marketing.

When developing content, an integrated digital marketing strategy is essential for marketers to communicate with customers across many channels. This helps a business maintain a consistent brand voice and presence across multiple platforms.

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Trend #6: Running automation marketing tools with AI

As digital marketing evolves, AI-powered automation technologies are becoming increasingly important to simplify and automate repetitive tasks like scheduling emails and social media updates, saving marketers time and money. Automated solutions can also help marketers collect, aggregate, and segment data that can be used in advertising campaigns, cart abandonment campaigns, customer product suggestions, and more.

Trend #7: Voice Search Optimization

By the end of 2022, an estimated $40 billion will be spent on language trading in the United States. As more consumers use voice assistant technologies to search for products and access websites, it’s important that businesses are prepared for voice search. Businesses can better leverage the benefits of voice search by including long-tail keywords in their content that consumers are more likely to say than type, and by developing content that is entertaining and engaging.

Trend #8: Take a mobile-first approach

Smartphones have become the device of choice for a variety of daily tasks, including video streaming, shopping, learning and socializing, and to help customers find the products and services they need. Google’s mobile-first indexing policy has forced companies to develop mobile-friendly digital marketing strategies to increase customer engagement. In order to rank better in search engines and increase organic traffic, it is important that the company websites offer mobile-friendly content today.

Trend #9: User Intent Data

Data is the foundation on which a modern business builds its digital marketing strategy. By integrating consumer intent data and market signals with an existing customer database, marketers can find in-market customers and provide them with relevant content and messages that lead them to the conversion stage. As Google tightens its privacy and tracking policies, it becomes imperative for marketers to have new ways — surveys, signup forms, etc. — to collect user intent data.

Trend #10: Video Marketing

Videos are 53% more likely to rank on the first page, and video snippets appear in over 26% of Google searches. Since videos have a very high level of user interaction, the delivery of video content on company blogs, websites and social media platforms continues to be important for SEO optimization.

Use these digital marketing trends to be successful

Digital marketing has become a critical factor in driving business growth and profitability. As customers have become more digitally savvy, the increased accessibility of AI gadgets will continue to drive digital marketing for years to come. It’s important for businesses to employ digital-first tactics to achieve brand expansion and customer retention goals.

CONNECTED: 8 small business trends to watch out for in 2022

About the author

Post by: Abdullah Arif |

Abdullah Arif is an SEO expert working for Out Origin. Aside from optimization, he also writes blogs about digital marketing, including SEO, PPC, and email marketing.

Company: OutOrigin
Website: www.outorigin.com
Connect with me on Facebook, Twitter and LinkedIn.