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Beverly Hills, Jan. 12, 2022 (GLOBE NEWSWIRE) – Ruth Kuttler has been an expert on the evolution of the internet and digital marketing since 2007. She and her extraordinary team are very familiar with growing trends, compelling content creation, pixel-perfect web design, and custom web development for conversion and automation. Through comprehensive and innovative digital services, Webpuzzlemaster helps local businesses and entrepreneurs gain market share, increase revenue, strengthen their brand and reputation, drive customer loyalty and use automation technology to increase productivity and return on investment (ROI). to increase.

Hear Ruth Kuttler’s full interview with Adam Torres on the Mission Matters Business Podcast.

Ruth’s life changing career transition from healthcare to digital services

Before moving to a career in digital design and marketing, Ruth faced challenges as a nurse and in various nursing roles throughout her healthcare career. Her search for her goal and her passion led to participation in a poetry competition. This was the trigger that ultimately helped Ruth discover her passion and potential for a creative career change. Ruth knew that the internet would play a dominant role in the future. With the help of her husband, Ruth finished nursing and enrolled in a program to develop skills in graphic and web design, HTML, and internet marketing. Initially, she worked with a partner on web design and development projects. In 2007, she became a solo entrepreneur and founded the Webpuzzlemaster Digital Marketing Agency for the delivery of comprehensive services aligned with trends and online best practices.

The evolution of digital content marketing

When Ruth switched careers, the technology was much less advanced and there was no mobile marketing. Most companies were skeptical that the Internet would replace their reliance on word of mouth, direct mail, and the phone book. Yet Ruth was able to change the minds of her clients through the results she was getting.

Ruth intuitively created high quality content that was optimized with relevant keywords and resulted in top Google rankings almost immediately. Back then, however, Google and SEO (search engine optimization) were not popular. Even so, SEO combined with compelling written content and images helped Ruth achieve outstanding results. One of their customers, who used to rely completely on expensive paid leads, quickly started attracting high quality leads and customers through their website. This changed his mind about the value of the internet.

Website and planning strategies for business owners looking to improve their results

All businesses today need a website to brand and maximize leads and revenue from a powerful online presence. Ruth explained that the website is getting traffic from all sources. This is where the majority of conversions take place.

Ruth described an effective website as one that would appeal to the ideal customer with compelling content that sets the company apart from the competition and that is easy to navigate for mobile, desktop and TV users alike. Impressive audience-specific content is designed to generate conversions that can include lead generation, sales, list building, event registration, and social sharing. In addition to content, websites with high conversion rates need to load quickly and offer an optimal user experience on desktops, tablets and mobile phones.

Before creating a website, Ruth spends time with potential business owners to fully understand their needs, goals, budget, and requirements. Their strategic planning services incorporate the client’s unique selling point (USP), a competitive analysis, a thorough understanding of the market that connects to the heart of its ideal target audience, and keywords that the target market is looking for. Another consideration is that products or services are unique, are in demand, and are unlikely to lose their appeal due to changing market conditions.

Where most brands go wrong with targeting and loyalty

During the interview, Ruth recalled an experience with a customer selling high quality products to a high end BTB store. The company had an old, dated website where messaging attracted a BTC customer and ditched engaging images and content to target ideal customers. A new development of this project based on detailed strategic planning and keyword-optimized convincing content led to results very quickly, as the customer quickly increased the inquiries and sales from his target market for BTB.

Another problem brands often encounter is the failure to employ strategies to increase customer loyalty and loyalty. This is where automated marketing via email and SMS text campaigns can be very valuable for retaining customers, increasing profits and generating a significant ROI.

Via the Webpuzzlemaster Digital Marketing Agency

Ruth’s company excels at digital marketing, which aims to establish and strengthen a corporate brand and help them achieve sustainable business growth. Services focused on local businesses include strategic planning, graphic design, web design and development, copywriting, SEO, video production and marketing, and social media, email and SMS marketing. While most marketing agencies outsource some or all of the digital offerings, Webpuzzlemaster defines and manages all of the services provided. Your culture of teamwork by a competent and experienced team and commitment flow into every project.

Strategic planning is an important service for maximizing efficiency, profit and ROI. In addition to creating compelling content, Ruth helps clients and their prospects with strategies using technologies for automation, database development, lead generation, review requests, sales and marketing, and communication with CRMs, email and SMS services via APIs and webhooks. She also educates clients about safety, additional ways to create residual income streams, and compliance with sales tax and American Disabilities Act (ADA) requirements.

The success of any online project requires extensive keyword research for organic SEO and PPC advertising. Ruth says identifying buyer keywords that are not very competitive but are searched for in significant numbers is especially important in generating targeted traffic as quickly as possible and at the lowest possible cost. The right keywords need to be paired with messages that appeal to the ideal customer to make them feel like the company is their best bet.

Keyword research is an important part of any online project to benefit from search engine marketing. Keyword research does not replace the need for initial and ongoing SEO services (search engine optimization). Whether it’s for a website, video, or social media page, businesses need to constantly create keyword-optimized content in order to attract and convert ideal customers.

Webpuzzlemasters proprietary WordPress software creation

Ruth’s company has developed two proprietary WordPress plugins (software) designed to increase profits and retain customers. This includes a robust multimedia gallery and an SMS plugin for scheduling and sending bulk SMS to targeted lists.

The gallery called “Ultimate WP Multimedia Gallery” is a fully responsive plugin for images and embedded YouTube and Vimeo videos. What makes it really unique and exciting are its powerful tools for increasing engagement, website traffic, link building, content syndication and YouTube channel subscription – all without losing touch with the website. The call-to-action conversion button labels and links for each item in the gallery make it ideal for lead generation, sales, opt-in list building, and appointment conversion. Learn more at https://gallery.webpuzzlemaster.com/

Webpuzzlemaster also developed eZ SMS Blaster, a simple, affordable, and robust SMS (Short Message Service) marketing plugin designed to help businesses increase profits from new and existing customers through effective tracking. eZ SMS Blaster overcomes the biggest challenges of SMS marketing with easy-to-use software designed for multi-list creation, advanced targeting and sending SMS at strategic times. Companies can import permission-based lists or use the form generator to create custom opt-in forms. You can even create a birthday form and automate the process of giving subscribers a free digital gift on their birthday. All forms offer the option of integrating a digital incentive that is managed in the plugin. The software offers the ability to create and clone HTML coupons that support clickable actions for instant results. Learn more at https://ezsmsblaster.com/

This is how managed hosting works

As Ruth explained, websites are a business owner’s greatest marketing asset. Typically, digital marketing agencies design websites and publish them on the host platform their clients choose. They do what they are paid to do and do not provide any further assistance. These companies may not be able to back up websites and may not be aware of potential viruses and hacks. As a result, affected companies have to pay costly fees for online restoration and Google blacklisting removal. Webpuzzlemaster recognized this shortcoming. Not only do they host corporate sites on a fully managed and secure server that scans websites for threats, but they also help with site management. This includes updating software, troubleshooting, and resolving conflicts, performance issues, malware, and blacklisting – all for a low monthly cost.

The future of the digital revolution and web puzzle master

Ruth is excited to expand and develop Webpuzzlemaster Digital Marketing Agency. She believes the internet and marketing will keep moving. She strives to follow trends that affect the online presence of the companies she serves. To learn more, visit webpuzzlemaster.com and book a free 30 minute strategy session.

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• Adam Torres interviews Ruth Kuttler, the director and owner of the Webpuzzlemaster Digital Marketing Agency