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According to an analysis by the India Brand Equity Foundation in 2021, the Indian e-commerce industry is expected to overtake the US and become the second largest e-commerce market in the world by 2034. India’s e-commerce sector is projected to reach $ 111.40 billion by 2025 and $ 350 billion by 2030.

When you look at the numbers here, there’s no need to focus on the importance of digital marketing to businesses, big or small.

Customers today expect the presence of websites and social media. One always reviews the other’s comments before making a purchase. More than 87% of consumers read reviews online, and that percentage is increasing every year. When your customers can’t find you online, they may conclude that your business doesn’t look real. The online presence makes your company real and trustworthy.

Let’s take a look at the top 10 benefits of using digital marketing for small businesses in 2022:

1. Reach people quickly

In January 2021, reports from Statista concluded that there were 4.66 billion active internet users worldwide – that’s 59.5 percent of the world’s population, and of that total population, 92.6 percent (4.32 billion) accessed it via mobile devices the internet too. This proves that digital marketing is the best strategy for businesses to reach the greatest number of people in seconds.

2. Less cost involved

One of the most attractive aspects of digital marketing is that it is both inexpensive and efficient. Businesses can use email, social media, and SEO-driven content marketing to market for much lower costs for producing and distributing print advertising or developing and placing ads on major radio and television networks.

Digital marketing strategies are not only cheaper, they also offer entrepreneurs a positive return on investment. In fact, content marketing is three times cheaper than traditional marketing strategies. Business owners can save money by using low-cost digital marketing strategies for some campaigns, while still allocating funds for initiatives that require more expensive traditional marketing materials.

3. No geographical boundaries

Digital marketing enables you to reach a global audience rather than just clinging to old local and limited audiences covered by traditional marketing strategies. You will reach your audience in the most demarcated and isolated areas.

4. Track your progress

The ability to track the success of marketing programs is vital for today’s marketer. When it comes to marketing methods, data analysis enables companies to understand what works and what doesn’t. Companies can use this data not only to analyze their return on investment more precisely, but also to identify areas of development and, as a result of the results, design more successful campaigns. The analysis also helps remove all uncertainties in tracking and evaluating the success of marketing campaigns. Business owners can use simple digital marketing analysis tools and software to determine what will resonate best with their target audience.

You can make changes to improve campaigns before you waste even more money on bad techniques when you have access to real-time information and data.

5. Promote engagement

According to the InterDigital / Futuresource Video Sustainability Report, videos will grow to 82% of internet traffic. This is more than one could ask for. Businesses can use online video to grab their audience’s attention while informing, entertaining, and engaging their ideal customers.

Digital marketing channels also enable businesses to deliver a personalized experience through interactive video ads, and when it comes to personalization, product recommendations are the best way to drive repeat sales, cross-sell, and up-sell to your existing customers.

Additionally, you can use digital marketing to retarget customers who visited your website, added items to their shopping cart, and then left without a purchase. You can increase sales by showing consumers what they left behind or by reminding them why your business is so amazing with social media remarketing advertising. You can stay in the memory and try to stimulate future purchases by reserving personalized promotional materials for customers who have not yet completed their transaction.

6. Use multiple multimedia

We can use digital marketing to combine different types of information such as photos, video clips, and audio. Even more fascinating is how these tools can be combined with other multimedia tools to aid in the marketing, sales, and promotion of a company’s products and services. For example, we can use YouTube’s LIVE feature to connect with our customers on social media platforms where we can interact via video and chat messages at the same time.

7. Stay in trend

Digital marketing helps companies stay on trend by responding to all popular trends, activities, topics, debates, and technologies. Companies can improve their visibility on the Internet and reach more leads and consumers by taking advantage of the latest trends.

You can use digital marketing to respond to these trends by joining the conversation or providing tailored content that addresses the current issues facing your target customers. This can help you generate brand loyalty and establish your company as an industry leader.

8. Be ahead of your competition

Many of your competitors have already reached the full potential of digital marketing. To reach new leads, they developed social accounts, optimized their website for SEO, and served sponsored ads. Even companies and brands not only use digital marketing methods to reach their target groups, but also increase their spending on it. If you want your business to compete, you need to stay one step ahead of your competitors by taking all necessary measures.

9. Create brand reputation

Posting regularly on social media will help your business in public so that you can reach more and more people. By posting content at regular intervals, you prove your authenticity and authenticity in the market. People can trust you and your services, which is vital to your survival. The ability to maintain a good brand reputation in the internet world is becoming increasingly important as the brand reputation solidifies the company’s competitiveness.

10. Target audience

You can use digital marketing techniques to target specific customers who are interested in your local business and the items or services you offer.

Local businesses can use SEO to optimize location-specific keywords for their unique type of business, so users who type them into a search engine will quickly return the results they want. You can also specify your target audience when creating a pay per click ad.

You can also target the most likely people who will be interested in your product or service by using these buyer personalities created through digital marketing approaches.

For more information on the benefits of using digital marketing for your business, make an appointment with an expert.