35% of Development to Originate from North America for Advertising and marketing Consulting Market | Influence and Restoration Report | Evolving Alternatives and New Market Prospects Put up-Pandemic
NEW YORK, Dec 10, 2021 / PRNewswire / – Market value for marketing consulting is expected to decrease $ 3.83 billion, with a CAGR of 4.75% from 2021 to 2026, according to Technavio’s latest report.
Attractive Opportunities in Marketing Consulting Market by Service and Geography – Forecast and Analysis 2022-2026
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Bain and Co. Inc.- The company also offers marketing consulting solutions under the brand name Bain and Co. that help transform marketing with a practical, proven combination of analytics, customer-centric data insights and a test-and-learning approach.
BearingPoint Holding BV- The company provides marketing advisory solutions that generate sustainable growth by identifying the best marketing strategy by focusing on customer needs and innovating with new value proposition and personalizing customer engagement through precision marketing enablers to increase the ROI of digital campaigns with the Help and knowledge of. to maximize certified consultants for digital marketing platforms under the brand name BearingPoint Holding.
Boston Consulting Group Inc.- The company provides marketing consulting solutions by balancing go-to-market innovation with traditional sales force, and creating value proposition and experiences that resonate with customers under the Boston Consulting brand name.
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One of the key factors driving growth in the marketing consulting market is the increasing need for an enhanced digital customer experience. With the increasing competition in the market, marketing consultancies are under constant pressure to provide services according to changing customer demands and at affordable prices, which has encouraged companies to improve the efficiency of their marketing campaigns and operations by providing information to the target audience . Marketing automation software analyzes company-wide marketing data based on facts and provides statistical alerts for companies to make investment-related marketing decisions. It has become imperative for businesses to effectively manage the customer’s digital experience in order to retain existing customers and attract new ones. In addition, customers do thorough secondary research in domains for the latest technology updates and reviews before making corporate purchasing decisions. Hence, there is a need for marketing consultancies to deliver a sophisticated digital experience to customers.
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The increased risks with regard to data security and data protection will represent a major challenge for the marketing consulting market in the forecast period. Cloud-based marketing automation software is a convenient and affordable solution for managing marketing consulting. However, organizations only transfer their data or information to the cloud if the services are secure and reliable. The introduction of cloud-based marketing automation software is reducing the centre’s control over the data, and marketing consultancies are becoming more dependent on cloud computing service providers. The risk of information leaks is also high, which could lead to misuse or manipulation of data. As a result, growing concerns about data security are forcing many companies to postpone the adoption of cloud-based marketing automation software in marketing consulting firms. Marketing consultancies are concerned about security and are taking steps to prevent a security breach as it affects their productivity and reputation significantly.
Marketing Consulting Market: Segmentation Analysis
This market research report segments the Marketing Consulting market by service (MMICS, SDCS, and others) and geography (North America, Europe, APAC, MEA and South America).
35% of the market will grow out North America in the forecast period. The US and Canada are the key markets for marketing consulting in North America. Market growth in this region will be faster than market growth in APAC, MEA and South America regions. The advent of digital consulting in the marketing consulting market and increasing globalization will facilitate the growth of the marketing consulting market in North America over the forecast period.
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The main topics of the report include:
Market challenges
Market leader
Market trends
Provider landscape
Market size for marketing consulting | |
Report coverage | details |
Page number | 120 |
Base year | 2021 |
Forecast period | 2022-2026 |
Growth dynamics & CAGR | Accelerate with a 4.75% CAGR |
Market growth 2022-2026 | $ 3.83 billion |
Market structure | Fragmented |
YoY Growth (%) | 3.07 |
Regional analysis | North America, Europe, APAC, MEA and South America |
Contribute to the market | North America at 35% |
Main consumer countries | USA, China, Germany, UK and Canada |
Competitive landscape | Leading companies, competitive strategies, level of consumer engagement |
Company profile | Bain and Co. Inc., BearingPoint Holding BV, Boston Consulting Group Inc., Deloitte Touche Tohmatsu Ltd., Elixirr International plc, Ernst & Young Global Ltd., KPMG International Cooperative, McKinsey and Co., Nielsen Holdings PLC and PricewaterhouseCoopers LLP |
Market dynamics | Overall market analysis, market growth factors and barriers, analysis of fast growing and slow growing segments, impact of COVID-19 and future consumer dynamics, analysis of market conditions for the forecast period |
Adjustment area | If our report doesn’t contain the data you are looking for, you can contact our analysts and customize segments. |
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