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Everything is mobile today! With everyone tied to their phones, mobile marketing is an easier and better way to communicate with customers and promote your products. Companies need to adapt their marketing strategies to keep up with technological advances. And that means using mobile apps as marketing channels.

As technology becomes more fragmented, so does marketing. Mobile apps have become an indispensable tool for businesses large and small. The ultimate benefit of marketing in a mobile app is that you reach your target audiences not so much through demographics, but through their behavior. Because of this, you can create more personalized messages that you can use to target your customers and nurture them through the sales funnel.

What is the difference between mobile app marketing and mobile marketing? Mobile marketing is any marketing that takes place on a mobile device, including app marketing and SMS marketing. Mobile app marketing is a less general term that involves creating marketing campaigns to communicate with your customers the first time they download your app.

Using mobile apps as a marketing channel brings the convenience of in-app purchases, which increases the likelihood of repeat purchases.

Advantages of a mobile app for companies

Should your company have an app? There is no other answer to this question than a resounding yes!

Mobile apps offer valuable marketing opportunities that help you reach and retain your target audience. The benefits of mobile apps for businesses include:

1. Improved customer loyalty

Mobile apps are a direct communication channel. If there is one thing customers value about a company, it is great customer service. Sometimes the only difference between a lead and a conversion is how quickly customers can access valuable information and get a response.

In addition to support, mobile apps are great for collecting Customer rating. Customers are more likely to leave a review or ask questions when the process is simple, quick, and convenient.

2. More targeted marketing

With a mobile app, you can leverage data-driven marketing by tracking shopping behavior to improve your marketing strategies and recommend products that you know your customers will love.

This means that your marketing campaigns are very specific to individual customers. With mobile apps, you can reach customers in real time with highly targeted marketing that is sure to work.

3. Take advantage of the ubiquity of mobile devices

Another benefit of app marketing is that users can take their devices with them wherever they go. Hence, you can use location-based services to offer customers discounts, offers, or promotions based on their proximity to a store.

The mobile app marketing funnel

Just because you have an app doesn’t mean your conversion rates will automatically go up. Understanding the mobile app marketing funnels is critical so that you can attract customers to your business and gain their loyalty.

The marketing funnel for mobile apps consists of 4 main phases:

• awareness – The goal here is to attract targeted users to your app and your strategy is to focus your marketing on channels where your users are known to congregate. You can raise awareness through social media, paid advertising, and app review websites.
• Change – A conversion is any action by a customer that adds monetary value to your business and usually occurs when a user: downloads your app and creates an account to make an in-app purchase.
• Customer relationship – How to take care of customers so that they keep coming back. Otherwise, your app is just another application on your phone. To use announcements and in-app messaging to grab their attention and get them to open your app.
• Retention – Keep your customers satisfied through loyalty programs and offer rewards for completing surveys. Remember, it is more expensive to get a new customer than to keep a loyal customer.

The key to successful marketing is to have a seamless buying journey for customers. Because of this, all of your communication channels, from social media to SMS to app marketing, need to work together to deliver a consistent message aimed at empowering the consumer.

Build the ultimate business app

It’s all about branding and the customer experience. The best business apps are the ones that are easy to identify and easy to use. Without the right branding, customers won’t find your app engaging enough to download. Your brand instantly communicates what customers should expect from you and determines the demographic of people you will attract.

The two biggest mistakes you can make when building a mobile app are not defining the ultimate goal of the app and designing a poor user interface. Carry out Market research to determine if your customers really need an app and what they would use it for? Maybe a more responsive website design would be a better investment. If not, then it’s imperative to make sure that your app fills a void in your marketing.

A bad user interface is ruining your mobile app marketing. Consumers don’t have the time or patience to grapple through a slow, tedious user interface to make a purchase or connect with your team. A good UX can actually guarantee the success of your business and allow you to better nurture your leads.

The article was originally published here.