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SAN JOSE, California – (BUSINESS WIRE) – Building on a decade of investing in the Intelligent Access EDGE and Revenue EDGE platforms to achieve an unrivaled pace of broadband innovation, Calix, Inc. (NYSE: CALX) announced at its ConneXions conference in Las Vegas, that HubSpot is the latest in marketing technology integration with Calix Marketing Cloud (Marketing Cloud). Calix’s integration with HubSpot, a leading CRM platform for scaling companies, enables broadband service providers (BSPs) of all sizes to use valuable tools such as email, landing pages, social and digital ads and to maintain data directly from the Marketing Cloud. This deep marketing automation will make it even easier for broadband marketers to develop and run targeted omnichannel marketing campaigns that will delight subscribers while increasing the return on investment (ROI) of marketing.

This improvement to the Revenue EDGE will further strengthen the turnkey capabilities of Marketing Cloud, which already offers integrations with Mailchimp and Facebook. By combining Marketing Cloud’s industry-specific broadband data with HubSpot’s successful inbound marketing methodology, BSPs can form scalable, world-class marketing teams that:

• Simplify business processes with marketing automation. This integration makes it easier than ever for broadband marketers to adopt the latest digital marketing strategies. The ability to automate the end-to-end marketing process with Marketing Cloud enables BSPs of all sizes to leverage advanced real-time behavioral insights. This will help them market smarter and get incredible ROI so they can increase the value of every dollar invested in marketing campaigns.

• Inspire subscribers with tailor-made offers across all channels. HubSpot is an all-in-one CRM platform optimized for inbound marketing. Marketers using their email automation platform in conjunction with Marketing Cloud can tailor campaigns based on specific events and behaviors, such as: These functions are eventually expanded to include data from other facets of the HubSpot platform, such as: B. Landing pages, social, digital ads and maintenance campaigns.

• Increase ROI and optimize marketing campaigns with actionable insights. The campaign performance dashboard in Marketing Cloud provides end-to-end, real-time insights into key performance metrics on the HubSpot platform, such as open rates, clicks, unsubscribe, and bounce rates. This seamless reporting gives marketers the data and agility to monitor and optimize their marketing campaigns and increase their ROI.

“With the combined capabilities of Calix Marketing Cloud and HubSpot, we can more easily deliver omnichannel marketing campaigns that excite our customers, build our brand, and grow our business,” said John Hill, manager, e-commerce and communications at GVTC. “We are focused on bringing new and engaging experiences to our customers, and this integration will make the work of our marketing team a lot easier. You’ll be able to streamline marketing processes so they can focus on more strategic initiatives while optimizing resources and increasing efficiency. We are confident that with Calix we can run world class marketing campaigns that will help us survive and win in a highly competitive environment. ”

Calix Marketing Cloud is the only marketing platform specifically designed for the BSP marketer using contextual behavioral data specifically used for the broadband industry. Marketing Cloud uses built-in intelligence and machine learning to simplify processes and generate hyper-focused segments and audiences that enable relevant, targeted, and event-driven communication to excite subscribers. With HubSpot’s data and email automation capabilities, marketers can now use Marketing Cloud to seamlessly deliver their campaigns, now based on specific events and behaviors, such as subscribers. This will help marketers achieve engagement rates well above industry benchmarks. With actionable insights that increase campaign adoption rates, marketers can grow their business through acquisition, cross-selling, up-selling, and reduced churn.

“Our drive to simplify marketing for BSPs continues with this latest integration with HubSpot, making it easier and cheaper than ever for them to deliver high-impact omnichannel campaigns,” said Matt Collins, executive vice president of commercial operations and chief Marketing officer at Calix. “HubSpot’s data, combined with real-time behavioral insights from the Marketing Cloud, give marketers everything they need to create, target and execute personalized offers, engage subscribers, drive engagement and grow their business. With truly automated end-to-end marketing processes, marketers are in a unique position to demonstrate the value of marketing dollar for dollar. ”

Register for the ConneXions 2021 Learning Experience, which will take place virtually on Calix.com from November 16-18.

About calix

Calix, Inc. (NYSE: CALX) – Calix cloud and software platforms enable service providers of all types and sizes to innovate and transform. Our customers leverage the real-time data and insights from the Calix platforms to simplify their business and deliver experiences that their subscribers love. The resulting growth in subscriber acquisition, loyalty, and revenue creates more value for their businesses and communities. This is the Calix Mission; to enable broadband service providers of all sizes to simplify, excite and grow.

This press release may contain forward-looking statements that are based on management’s current expectations and that are inherently uncertain. Forward-looking statements are based on information available to us as of the date of this publication and we assume no obligation to revise or update such forward-looking statements to reflect events or circumstances after the date of this publication, unless required to do so as of Law. Actual results and timing of events could differ materially from current expectations due to risks and uncertainties affecting Calix’s business. Readers are cautioned not to place undue reliance on the forward-looking statements in this press release. Additional information about potential factors that could affect Calix’s results, as well as other risks and uncertainties, are contained in the Quarterly Reports on Form 10-Q and in the Annual Report on Form 10-K, filed with the SEC and available at www.sec. gov are available.