A brand new enterprise consultancy launches in Melbourne: Tightrope
Tightrope, a boutique strategy and management consultancy, has announced its operations and is led by Stijn De Vriendt, ex-Accenture Strategy Executive.
Specializing in business strategies and performance improvements for the digital world, Tightrope leads companies looking to thrive in the digital economy understand where to play and how to transform to win. “We help high-growth digital companies to identify the next horizon for sustainable success and help brands to accelerate their digital transformation,” explains Stijn De Vriendt.
The plan is to acquire a portion of Australia’s $ 6 billion consulting industry and challenge the major consulting firms in the digital strategy transformation space. “We want to be different in the industry. As an independent, privately owned consultancy, we can offer more flexibility to focus on results, with a clear plan for executing the strategy and continuing to support clients long after the strategy is executed. ”
Tightrope tries to differentiate itself in the overcrowded market with a “tailor-made offer” to customers. “We’re moving away from cookie cutter solutions and what has worked in the past, towards an alternate process of defining what works for each client – bespoke analytics delivered by seasoned consultants based on proven Methods and frameworks are based. ”
The company’s offering now combines skills with design, data and technology – to provide an integrated approach to complex problems. De Vriendt: “Traditional legacy counseling places great emphasis on having the answer upfront, while the tightrope approach focuses on the process, critical thinking and bespoke analysis.”
Company director De Vriendt brings 15 years of experience in strategy consulting, customer strategy, operating model transformation and digital transformation. “For me, this is a once in a lifetime opportunity to take a more entrepreneurial path that has led Tightrope from the start.”
“My ambition is to develop Tightrope into a New Age consultancy with the best people, a differentiating culture, to have an amazing influence on the industry and to make it something very successful.”
Tightrope is owned by RyanCap, an advertising and marketing communications company, and the creative consultancy Shadowboxer, among others. The three companies will work closely together.
