A postgraduate diploma can assist place what you are promoting for development — this is why
2021 was a year of transition for many individuals and companies. Vaccine adoption has begun and companies are sneaking into on-site operations. The changes in consumer behavior that have influenced industry performance and the business outlook are stabilizing. Business leaders continue to spin and innovate.
Remote working, quarantine and social distancing measures have drastically changed consumer demands. As people spend more time at home, their purchases are shifting towards products and services such as Smart home technology, home entertainment and health and fitness technology. As a result, the e-commerce, fintech, and connectivity and telecommunications industries have grown significantly. These trends are pronounced in Southeast Asian countries, their young economies eager to introduce new technology to solve complex business problems amid the pandemic.
Consumers have also become more accessible. Increasing connectivity allows consumers to be more vigilant about the brands they engage with. Raydiants State of Consumer Behavior 2021 Report also shows dwindling brand loyalty, there Access to more choices and information Made it easier for consumers to switch to other brands. This is an opportunity for newer and smaller companies to compete in the marketplace and a challenge for larger companies.
Changes in consumer preferences have created new challenges – and opportunities – in the marketplace. Many professionals and entrepreneurs are thinking about postgraduate studies to sharpen their business acumen to adapt to the changes. Boosting skills and expanding industry knowledge on issues such as operational scaling, human resource management, and understanding of market segments are necessary for companies to thrive, especially in a changing economy.
Roberto Ben M. Castro, Vice President of Marketing and Corporate Facilities at Eight Under Par, Inc., enrolled in the Asian Institute of Management’s (AIM) Master in Entrepreneurship (ME) program in 2019 to learn concepts he based on could apply his work, and family-run business. “My findings…. has helped me and our family identify areas where we can focus our business, where we can allocate our resources, and which projects are prioritized. ”Castro will complete the program this year.
Grace Locsin, co-founder and owner of FVA Business Consultancy, is now part of the cohort of the 2022 ME program. She has learned how to optimize her resources while maximizing output. “Our earnings are healthier, and I’m reassured that our engines are finally getting better to fly higher.”
AIM’s Aboitiz School of Innovation, Technology and Entrepreneurship’s ME program is an 18-month part-time program designed to help entrepreneurs create a solid platform for long-term business growth by leveraging effective corporate governance and value-adding approaches. To learn more, visit https://asite.aim.edu/ or send an inquiry to [email protected]. The application for admission in October 2021 is still pending.
1Jared Silitonga, “5 Consumer Trends in 2021 to Define Customer Age,” Digimind, February 16, 2021, https://blog.digimind.com/de/trends/5-consumer-trends-in-2021.
2Karen Gilchrist, “Why Now Can Be the ‘Golden Age’ for Startups in Southeast Asia and Where the Opportunities Are”, CNBC, June 21, 2021, https://www.cnbc.com/2021/06/22/now-is-the-golden-age-for-southeast-asia-start-ups-says-goto-founder-.html
3Raydiant, “The State of Consumer Behavior 2021,” Jan 5, 2021, https://www.raydiant.com/blog/state-of-consumer-behavior-2021/.
4thMichael Brenner, “5 Consumer Behavior Trends Marketers Will See In 2021,” Marketing Insider Group, July 26, 2021, https://marketinginsidergroup.com/content-marketing/5-consumer-behavior-trends-marketers-are-watching-in-2021/.
5Graduate Management Admission Council, “The Global Demand for Graduate Management Education Application Trends Survey 2020”, November 10, 2020, https://www.gmac.com/-/media/files/gmac/research/admissions-and-application- trends / 2020_app_trends_survey_report_final.pdf.
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