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SHISHI, China, September 7, 2021 / PRNewswire / – KBS Fashion Group Limited (“KBS” or the “Company”) (NASDAQ: KBSF), a leading fully integrated casual menswear company in China and, through the Luxventure brand, providing cross-border merchandise and airfare and tourism companies , announced today that Hua Zhi Guan (Hainan) Cross-Border E-Commerce Co., Ltd., Luxventure entered into a supplier agreement (“Agreement”) with Hainan Supply and Marketing Daji Digital Technology Industry Co., Ltd. (“HSMDD”), the cross-border e-commerce subsidiary of Hainan Airline Company Limited (“Hainan Airline”). The contract was signed on August 31, 2021 and the transaction was closed on the same day.

According to the agreement, HSMDD will integrate Luxventure’s online shop on the Youzhan platform into its ecosystem, giving Hainan Airline members access to Luxventure’s cross-border goods.

MS. Sun lei, The company’s chief executive officer, commented, “With over 70,000,000 annual passengers traveling, Hainan Airline is one of the largest airlines in Asia. Luxventure has been in full operation for just over a year, and this agreement is further confirmation of the success it has achieved it had achieved in this short time. The cooperation with HSMDD would open up a further sales channel for Luxventure in addition to our own platform and offline stores as well as stores on third-party platforms. This would enable Luxventure to continue its spectacular growth. “

Liu Zie, Chief Technology Officer of the company, commented: “Our proprietary technology in the areas of sales, cloud warehouse and distribution was one of the key factors for Hainan Airline to work with Luxventure. Hainan Airline can use our technology to easily integrate Luxventure into their system integrate and give its members access to our cross-border products. We look forward to more companies adopting our technology and becoming partners of Luxventure in turn. “

The story goes on

This press release does not constitute an offer to sell or an invitation to buy, nor may any sale of these securities be made in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification the securities laws of any such state or jurisdiction.

About KBS Fashion Group Limited

KBS Fashion Group Limited, headquartered in Shishi, China, is active through its subsidiaries in the areas of i) design, manufacture, sale and distribution of its own casual menswear brand KBS through a network of 30 KBS branded stores (as of Dec 31, 2019 ) and through a number of multi-brand stores. It is also active in the cross-border goods, flight and tourism business under the Luxventure brand. To learn more about the company, please visit its corporate website at www.kbsfashion.com.

Safe Harbor Statement

This press release may contain certain “forward-looking statements” relating to the business of KBS Fashion Group Limited and its subsidiaries. All statements other than statements of historical fact contained herein are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are often identified by using forward-looking terminology such as “believes,” “expects,” or the like Expressions involve known and unknown risks and uncertainties. Although the company believes that the expectations reflected in these forward-looking statements are reasonable, they involve assumptions, risks and uncertainties and these expectations may prove to be incorrect. Investors should not place undue reliance on these forward-looking statements, which speak only as of the date of this press release. The company’s actual results could differ materially from those anticipated in these forward-looking statements due to a variety of factors, including those discussed in the company’s periodic reports filed with the Securities and Exchange Commission and on its website (http: //www.sec.gov). All forward-looking statements attributed to the company or persons acting on its behalf are expressly limited by these factors in their entirety. Contrary to what is stipulated by the securities laws, the company assumes no obligation to these future-oriented Statement.

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SOURCE KBS Fashion Group Limited