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In recent years, digital marketing has been an important part of business promotion and promotion. The demand for online marketing has increased significantly.

In the face of the global pandemic, traditional marketing took a back seat. The online marketplace has become saturated for both large and small businesses. The companies that have succeeded are the ones with creative and solid digital marketing strategies.

For online food businesses like a cloud kitchen, digital advertising plays an important role in branding and awareness. In the absence of a brick and mortar store, the number of transactions depends heavily on online advertising rather than pedestrians. In this text, we’re going to discuss seven marketing strategies a cloud kitchen can use to harness the power of social media.

Be active locally through search engine optimization

Increase the visibility of your local restaurant by registering with Google My Business. When users search for “Apple pie near me” this way, the search engine will automatically select your store based on your registered GPS location. SEO can significantly affect your online traffic through a pinned address. Your online store receives orders from Google search, maps, or the assistant.

Make SEO a priority

A smart restaurateur will set up an SEO friendly website. SEO can increase online grocery order traffic with a single Google search by the user. Below are tips on how to make SEO a priority for your website.

• Grocery order websites must use SEO elements like meta tags, url sitemap, 301 directives and duplicate content. That way, the search rankings are better.
• Add relevant keywords like “online restaurant in” to your website “. Words and phrases can improve visibility in Google search.
• Start a blog with solid, quality content relevant to your business, such as recipes, kitchens, or food deliveries.
• Work with a renowned digital marketing agency that can do more than just graphic design, but also other complementary marketing measures for your company. Having a great looking website is one thing, but it also has to have great features and be built with SEO in mind so that people can actually find it. Many great web designers are surprisingly unaware of SEO and other marketing considerations and focus solely on the aesthetics and basic functionality of the websites they create. So don’t just choose the web designer who is closest to you with a responsive portfolio. Instead, try to find a provider with a more holistic proposition like Oxford-based web agency XIST2. Not only do they offer great web design, but they also offer SEO, social media management, and other complementary services to help you grow your online presence. After all, there is no point in having a great storefront when your business is buried deep in the jungle.

Social media engagement

With the lockdowns, most people realized that we can still connect when we are apart. In these times, social media paved the way for communication. So get creative and use all social media platforms. With over a billion users, everyone is on social media, especially when it comes to activities like ordering food.

Content Marketing Strategy

Video marketing has grown in importance with the popularity of Tiktok. Videos are more engaging than text-based content for most people. Upload informative videos that capture emotions and promote your cloud kitchen brand.

The power of influencer marketing

Social media created a strong influencer culture that expanded to include food, cosmetics, clothing, etc., and this platform paved the way for influencer marketing. Tap food bloggers’ followers and talent to create and post content for you. Usually influencers do this in exchange for rewards and some restaurant perks. Choose a reputable food blogger with a following similar to your target market. Create high-quality content such as food, restaurant or crew recordings.

Good old fashioned email and mobile marketing

Reach the traditional market that is not on social media. Sometimes they don’t have your mobile application or don’t visit your website. Talk to these customers and inform them about offers and goodies via SMS or email.

Exclusive offers and gimmicks

Run promotions, specials and contests on your customer database. This way, referral marketing is in play when ordering online with their friends and families.

The success of your cloud kitchen business depends on creativity and proactivity in using SEO techniques, social media engagement, content strategy, influencer, mobile and email marketing. Online grocery delivery services rely heavily on online resources by interacting with consumers on various digital marketing channels. A ghost kitchen customer base is tech savvy and very active online. It only makes sense that the connection should also be made digitally or online.

Photo of EKATERINA BOLOVTSOVA from Pexels