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Parry Creative, a branding and design consultancy from Derby, is celebrating its first year in business with a significant new customer acquisition and secures a partnership with the global fitness studio Orangetheory Fitness.

The company was founded in 2020 by Laura Parry, who has 16 years of experience developing brands and executing creative projects.

Orangetheory Fitness has boutique gyms in more than 23 countries and 1,200 studios in the US alone and is expanding rapidly across the UK. Parry Creative was hired with franchise owner WellComm Health & Fitness to develop the company’s visual marketing materials in its studios in Midlands and North.

Orangetheory Fitness’ Catherine Rhun said, “We are delighted to be working with Laura to develop a range of brand values ​​that best represent the Orangetheory brand to the UK audience. Orange theory can really be life changing training for some and we are on a mission to roll it out across the north of England. We look forward to continuing to use Laura’s creative abilities to effectively get our message across and introduce many great new members to the orange community. “

Parry said, “It’s been an incredible year for Parry Creative. After working in the creative industry in Derby for over 16 years, I am grateful to be celebrating the first milestone of my own company. I would like to thank the local business network for their support and everyone else who has supported Parry Creative in any way. I’ve been fortunate to grow, work together and build so many exciting new customer relationships and I can’t wait to see what the next year has in store. “