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Experiential Hospitality Group expands partnership with PR and digital media agency to increase sales and brand awareness

Dallas, TX (RestaurantNews.com) Milkshake Concepts – the innovators behind Vidorra, Stirr, Dirty Bones, Serious Pizza and Citizen – announced today that the company has expanded its work with Champion to include digital marketing services.

Milkshake Concepts named Champion as its Public Relations Agency of Record last year. After Champion’s success in generating positive media and influencer reporting on a local and national level and supporting its brands with targeted local marketing campaigns, the gastronomy group expanded the partnership to include the development and implementation of targeted digital advertising.

“We keep growing and developing new concepts, so it is important to have a world-class agency that has what it takes to increase sales, traffic and visibility,” said Imran Sheikh, Co-Founder and CEO of Milkshake Concepts. “Champion has proven to be an invaluable partner as our PR agency and we have no doubt that they will also be so successful on the digital front.”

Founded in 2002 and based in Dallas, Champion is one of the largest and most renowned PR and digital media agencies in the country in the food service sector and represents national blue-chip brands such as Raising Cane’s Chicken Fingers, Dickey’s Barbecue Pit, Fazoli’s, On The Border, Logan’s Roadhouse, Taco Johns, and Walk-Ons Sports Bistreaux. The agency’s clientele spans a wide range of industries including high tech, automotive, consumer goods, real estate, and nonprofits.

“I’ve always been impressed with Milkshake’s creativity and innovation; their brands are so unique and fun to work with, ”said Champion Principal Eric Spiritas. “Each of their brands deserves recognition and they all have what it takes to expand. We are thrilled with the results of our partnership over the past year and look forward to the great results of our world-class digital team. “

For more information on Champion, including a full list of customers, please visit championmgt.com.

About milkshake concepts

Founded in 2015, Milkshake Concepts is a Dallas-based themed food group responsible for some of the Metroplex’s best dining and nightlife. Led by Imran Sheikh, James Faller and Asim Sheikh, their current concepts include: Stirr, an accessible neighborhood restaurant and bar with locations in Dallas and Addison; Vidorra, also with locations in Dallas and Addison, offers Mexican flavors, a wide variety of tequila, unique cocktails, and a lively social experience; Citizen, an energetic nightlife concept and the place of choice for athletes, artists and celebrities; Serious Pizza, a New York-style pizzeria that prides itself on serving the biggest pizzas in DFW; Dirty Bones, a sprawling sports bar and chicken wing eatery at its flagship Fort Worth location; SkyRocket Burger, a neighborhood, no-frills burger and shake spot – considered by many to be the tastiest in DFW – with locations in Deep Ellum, North Dallas, and Frisco opening this summer; and Layer Cake, a new 20,000-square-foot, four-story concept due to open this fall in Nashville, TN.

For more information on Milkshake Concepts, visit milkshakeconcepts.com.

Contact:
Brooke Sundermier
Champion management
972-930-9933
[email protected]