iCrossing acquires Mediablaze | Cell Advertising and marketing Journal
iCrossing, a global marketing agency and a division of Hearst Magazines, announced the acquisition of Mediablaze, a London-based digital experience and content marketing agency, in 2016 after a minority stake.
The newly formed partnership will provide customers with full-service marketing solutions with industry-leading expertise in customer experience, digital transformation, performance media and creatively driven content marketing campaigns.
This acquisition further positions iCrossing as a global leader in the digital marketing landscape and enhances its ability to deliver creative, data-driven, performance-tested digital experiences that have measurable business impact.
“Given the digital acceleration brands have seen over the past year, there is a growing demand for complete marketing solutions that can deliver engaging and impactful digital experiences, according to Magazines, Debi Chirichella.
