Blog

“Momager” knows best

ATLANTA, GEORGIA – Pinnacle Digital Agency LLC in Atlanta, Georgia, has re-established itself as a creative marketing agency for professionals in the entertainment industry such as performing artists (actors, musicians, singers, dancers), makeup artists, hairdressers, set designers, booking agents, radio announcers, etc. Founder / CEO, Barbara E. Newbern, is a digital marketer and former “momager” who believes that entertainment professionals should market themselves like any other business. Pinnacle offers marketing materials and services that set you apart from the competition and promote it.

“The entertainment industry is called show business for a reason. Entertainment employees have to sell if they want to stay competitive, ”said Barbara E. Newbern, Founder / CEO of Pinnacle. “Skills and talents will only take them so far, especially if no one knows they exist. In the meantime, the chances pass them by. “

Pinnacle Digital Agency LLC was previously a small business digital marketing agency. The pandemic has had a significant impact on their original niche market. Barbara E. Newbern, Founder / CEO, had hoped for a turning point that never came and faced difficult decisions. “We had to choose between staying in our niche, which was a sinking ship at the time, or boarding a completely different ship,” she said. “We decided on the latter.”

She continued, “At some point I decided to use my marketing and graphic design skills in the entertainment industry. As a momager, I learned early on that I was responsible for promoting my son’s acting and modeling career. ”With that in mind, she considered marketing services that would be most beneficial to entertainment professionals. It was decided that attention grabbing promotional videos and advertising would be a winning combination.

Social media is the easiest way for entertainment professionals to grow their fan base and followers. The most effective text contributions are encouraging, informative, inspiring, or amusing, while clearly portraying your brand personality. Promotional videos help them stand out in a news feed.

“Promotional videos should be engaging enough to bring a scroller to a stop within the first three seconds,” says Barbara E. Newbern. “If the graphics and text displayed don’t arouse interest, potential viewers will never discover what they have to offer.”

Press releases and EPKs (Electronic Press Kits) are an integral part of Pinnacle’s marketing strategy. They bring entertainment industry professionals into the limelight by sharing timely information and compelling stories with the news media. “A press release is a kind of advertisement without advertising and an EPC is a portfolio with career highlights,” explains the founder / CEO. “We use them to inspire our customers and to reach a wider audience.”

Pinnacle Digital Agency LLC takes into account the career, style, genre and individuality of each entertainment professional. All marketing materials reflect their brand personality with brand cohesion wherever possible.

Barbara E. Newbern, Founder / CEO, said: “I think our new niche is a perfect fit! Maybe we should do that all the time. “

###

Pinnacle Digital Agency LLC, headquartered in Atlanta, Georgia, is a creative marketing agency for professionals in the entertainment industry. Whether a beginner or a veteran, we provide marketing tools that will allow them to be the center of attention and ultimately reach the pinnacle of success.

Media contact

Company Name
Pinnacle Digital Agency LLC
Contact name
Barbara E. Newbern
address
3455 Peachtree Rd NE Suite 500
city
Atlanta
State
GA
country
United States
website
http://www.pinnacleatl.com/