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NOW, more than ever, social media plays a huge role in our daily lives. There are many reasons we use social media – to keep up to date with news and current events, find fun content, fill up on free time, keep in touch with family and friends, play games, or watch online TV and audio -View streaming.

Individuals who have mastered the art of digital marketing are using new methods to shape consumer trends through social media ads or videos that inspire consumers to make a purchase with a click or tap on a mobile device.

Digital marketers create potentially viral content, effective branding strategies, posts that are hugely popular or can be shared while generating new leads and anticipating changes in sales trends with compelling content.

You have the ability to speak to the audience with a simple picture or an image that has the meaning of a thousand words.

A specialty area for digital marketing provides students with knowledge of a wide range of digital marketing technologies and their application in practically permeated digitized environments.

Digital marketers can open up a variety of exciting career opportunities. In fact, according to the Malaysia Digital Economy Blueprint, the government is aiming to create half a million jobs in the digital economy by 2025, with the digital sector expected to contribute 22.6% of the country’s gross domestic product (GDP).

APU students will be ready to join the IR4.0 workforce, particularly in the areas of digital marketing, business, and e-commerce.

Future talents in digital marketing

A recent LinkedIn study shows an increasing demand for various marketing jobs. There were 381,000 marketing vacancies posted last year, and the world’s largest professional networking platform saw marketing vacancies grow 63% over the past six months.

Digital Marketing Specialists, Digital Account Executives and Social Media Managers are among the top 10 most sought-after professions (by number of job postings), followed by Digital Marketing Manager, Copywriter, Marketing Associate, Account Supervisor, Marketing Assistant, Digital Strategist, and Marketing Director.

There are many opportunities to develop and grow in marketing across all roles, from highly specialized technical skills to leadership roles.

Source: www.linkedin.com.

Discover in-demand digital marketing skills

The specially built campus of APU with an ultra-modern design is strategically located in Technology Park Malaysia (TPM), Kuala Lumpur.

The Asia Pacific University of Technology and Innovation (APU) offers high-quality, industry-relevant courses such as the Bachelor in Business Management, E-Business, Digital Leadership, Marketing Management, Digital Marketing, Digital Transformation and Digital Advertising.

APU was awarded 5-star rating for online learning by the Ministry of Higher Education (MOHE) in the latest QS star rating system, 5-star rating (Excellent Rating) among SETARA ratings and was one of the first universities in Malaysia to who have been awarded Premier Status of Digital Tech University by the Malaysia Digital Economy Corporation (MDEC) for their commitment to delivering world-class digital technology courses.

Digital marketing is in demand and growing with a 63% increase in marketing jobs.

APU has incorporated relevant technological elements into the programs it offers to ensure that students remain competitive in their skills in tackling modern challenges in e-business management, e-commerce, and digital marketing.

“As future digital marketing experts, APU students will be introduced to appropriate digital marketing tools and techniques to stay abreast of evolving digital marketing trends while also having a basic understanding of business, management, Entrepreneurship and marketing theories, ”said APU Vice Chancellor Dr. Hari Narayanan P. Ondiveeran.

According to Dr. Devinder Kaur, director of the APU School for Marketing and Management, companies that do not invest in digital marketing will not be able to effectively reach their customers, let alone survive during the current pandemic situation in order to be relevant and competitive in the digital market to stay, the demand for digital marketing professionals will grow tremendously over time. “

Leading transformation for business, e-commerce and marketing

APU students are provided with practical and technological skills that will be useful for their future lifelong careers.

The various courses of the APU shape the students into professionals who are able to master future business challenges beyond traditional boundaries.

APU’s digital marketing graduates have the ability to critically evaluate and recommend appropriate digital marketing tools and platforms to optimize the demands of today’s marketing needs.

You will also be familiar with a wide range of digital marketing technologies and their application in various digital environments.

According to the Department of Higher Education’s most recent annual graduate tracer study, 100% of APU graduates were employed after graduation. This is a significant symbol of APU’s success and pride in promoting professionals for global careers.

APU’s partnership with De Montfort University (DMU), UK, enables students to be awarded Dual Awards – separate certificates of completion from each institution – and improves not only the teaching and learning experience, but also career prospects. Upon graduation, students will receive 2 diplomas and transcripts: 1 from APU, Malaysia and 1 from DMU, ​​UK.

Further information on the program can be found at www.apu.edu.my.