Advertising Budgets Lower to Lowest Ranges, Digital Companies Should Innovate, Says E-Internet Advertising CEO Sam Shetty
The Gartner CMO Spend Survey shows the lowest marketing share in the history of Gartner’s annual CMO Spend Survey. The survey, conducted from March to May, asked 400 CMOs and marketing directors of all respondents in the US, Canada, France, Germany and the UK how they are prioritizing their marketing budgets in 2021.
Sam Shetty, CEO of digital marketing agency E-Web Marketing, says digital agencies need to innovate to meet market demands, with tighter budgets and higher expectations.
“It’s not uncommon for marketing budgets to be cut first and restored last when companies feel the crisis. Budget cuts starting in 2020 led many marketers to expect that budgets would recover in 2021. These Gartner survey data show us that agencies like e-web marketing need to innovate and do more for our customers with less. “
E-web marketing has been helping Australian companies navigate the digital marketing universe since 1998. During this time, the only thing that has remained constant is that the digital marketing industry is constantly changing and developing.
“One of the things we noticed is that companies are becoming involved in digital and consumer-centric channels that can be cheaper to market than traditional media like television,” continued Sam Shetty.
Avi Dan, CEO of Avidan Strategies, explains the factors driving down marketing budgets: “CFOs are now trying to maintain a lower cost base that has been achieved by cutting spending on marketing along with savings on real estate and travel expenses.”
Digital transformation is putting pressure on companies’ concerns about budgets, strategy, operating model, and marketing technology. Brands can suffer over the long term when marketing strategies shift from reach and branding to performance marketing with a focus on leads and sales.
“At E-Web Marketing, our focus is on supporting companies in this digital transformation. Now is the perfect time for small businesses to invest in growth strategies like SEO and generate more revenue from their digital presence. “
Companies wishing to learn more about E-Web Marketing’s digital marketing services can refer to the company’s website, ewebmarketing.com.au
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For more information on e-web marketing, contact the company here:
E-web marketing
Sam Shetty
1300 785 122
[email protected]
Suite 701, South Tower, 1 Railway St, Chatswood NSW 2067
