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Mission Youth to introduce Digital Advertising and marketing Coaching Programme

JKEDI to start short term certificate courses in digital marketing, basics of entrepreneurship



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Srinagar: The Chief Executive Officer of Mission Youth, Dr. Shahid Choudhary, reviewed the modalities of the digital self-employment training program to be rolled out for J&K youth so that they can access business opportunities from home.

Mission Youth aims to train 500 young people in digital self-employment training over the next six months and to link business opportunities with interest groups. The managing director of Affiliatics presented himself in detail through a wide range of program and study content on the Internet.

The proposed program will train batches of 25 young people in digital marketing and establish connections with business partners. The trained young people involved in the program receive financial incentives depending on the volume of business. Current partners of the program agency include IRCTC, Flipkart, Amazon, HDFC and SBI.

After completing the training, the affiliates will be linked to various platforms. Social media influencers register for the partner program and each partner is identified by a unique tracking ID. Affiliates get paid when the sale is made and after the trip is complete. It will provide opportunities in banking, hospitality, tourism, housing, infrastructure, education and other sectors.

The program will help teenagers harness the power of social media and increase sales. Peer-to-peer influence will build trust and an authentic connection with the brand, especially tourism, arts and crafts in Jammu and Kashmir. The program aims to build an affiliate network in every remote J&K village along the lines of various successful models. The creation of income opportunities for Tier 2, Tier 3 and village youth is the main focus of the initiative under Mission Youth.

The initiative will also provide local brand promotion opportunities, opening up new opportunities in unexplored areas. It will also help leverage the local talent pool.

CEO Mission Youth, Dr. Shahid, discussed the modalities for the training program and for secured business opportunities. The certificate training program starts in August.