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The digital marketing agency improves a company’s ROI and saves the expense and resources of hiring an in-house team.

From Sahil Chopra

We all know the famous saying “What comes in people’s eyes is what sells”. A digital marketing agency helps your business by attracting these glances. The world of advertising is changing rapidly with innovations – from magazine advertising to radio jingles, 65% of total sales are generated from advertising with mobile devices.

The digital age is led by smart consumers who know exactly what they want and companies who are listening to their consumers’ needs. The developing understanding between companies and their consumers shapes the market landscape. Nowadays we are at the touch of a finger and our purchases are delivered to our doorstep in no time thanks to companies realizing the need to digitize processes. The first step in starting your business is likely to be onboarding a digital marketing agency. Digital marketing agencies help you position your company in the relevant market, increase the ROI for your marketing campaigns and save resources. In the race for attention, word of mouth is not enough, and a company needs to build an online presence and high brand recognition.

Building a business is not an easy task and can take all of your time. This is when hiring an agency turns out to be one of the best decisions you have made for your business. While your digital marketing agency works to improve your brand’s image, you have time to maximize your company’s running efforts, connect with potential people, work on new goals, and discover new business opportunities. Given these times when a brand’s online reputation is paramount, hiring a digital marketing agency is paramount. False word of mouth could put a strain on your business and ruin all of your efforts. Making sure your brand has a professional tone of voice and is consistent is key to a growing business.

To answer how a digital marketing agency can help your business get noticed, understanding what a digital marketing agency offers is a must.

Probably the best place for your customers to find out about your business is on the Google search results page. However, the climb to the top is not child’s play. About 72% of people search for answers on Google. Therefore, your company needs to use SEO to reach the right audience. If a consumer finds your business through a relevant search, half of your work is already done.

Digital marketing can help you dive deep into search engine optimization for your business by structuring your website according to Google norms and making it easier for the search engine to rank your website based on the quality of the content. Additionally, SEO makes a point of creating a nice layout for your website in order to attract more people.

A digital marketing agency is responsible for curating an SEO campaign that will not only help you find your target audience but also move your funnel down.

Marketing materials play an essential role in communicating on behalf of your company. How you post things on the internet, be it an infographic or a social post, some visual stimulus can grab the audience’s attention and take your business to new heights. When you hire a digital marketing agency, you get high-quality, well-researched digital assets that are more likely to be shared by your audience and provide your business with both reach and engagement.

Having a dedicated design and content team on hand gives you an edge over your competitors. The design and content team work together to create all of the marketing assets, including a website, for your business. Since a person comes across your business on a Google search results page, the first interaction between you and your customer is through the website. If your website is visually appealing and conveys clear messages about your business, you can easily get a customer.

People have long since switched from television to online media platforms like YouTube. Nowadays, the rise in OTT platforms is continuously changing the media landscape. Netflix, Amazon Prime, and more have taken the world by storm. It’s often found that streaming video increases CTR by 200-300% and conversions by a whopping 80%. Videos help you get your company’s message across to your target audience as people retain more than 65% of the information through video. Video ads have become commonplace and allow targeting based on demographics, location, interests, and more.

A digital marketing agency gives you several video production options. Your business can leverage bespoke text ads and realign video ads on platforms like Facebook and YouTube. As more digital media includes short-form video content, digital marketing agencies can also help you create innovative short videos for stories and roles to get more exposure.

The way your customers make their purchases has changed. Almost 50% of searches on a mobile device are converted. When a digital marketing agency runs a successful mobile marketing campaign for you, different strategies come into play. With most of your viewers spending most of their time on mobile devices, the focus of mobile marketing continues to be on YouTube ads, app installs, and in-game / in-app advertising.

Knowing how much traffic your digital assets are driving to your website or landing page is important. A digital marketing agency can seamlessly integrate UTM parameters into their videos and digital assets to track their reach in Google Analytics. A digital marketing agency will provide you with a detailed report on the sources of the users on your website.

Digital marketing could be the difference between you and your goals. Onboarding an agency improves your ROI and saves the expense and resources of hiring an in-house team.

The author is the founder and CEO of iCubesWire. Views expressed are personal.

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